WCM bellwether intros flexible, future-proof Web Content Management platform
By ECM Plus staff
ECM Plus +++ Web content management software vendor CoreMedia has just launched CoreMedia 7, the latest release of its WCM platform.
According to the company, Version 7 is designed to keep pace and thrive in the rapidly-changing business landscape that is driven by mobility, social engagement, on-demand technology and content-driven customer interactions.
With CoreMedia 7, both business and IT users can respond to the pressure to quickly deliver relevant and engaging content to their customers across multiple channels.
CoreMedia said that businesses can innovate rapidly online, enhance customer experience management capabilities and create revenue-generating customer experiences.
According to IT analyst firm Gartner, business today is being shaped by a “Nexus of Forces” – social, mobile, cloud and information. A recent report notes: “the forces combine to empower individuals as the forces interact with one another and their information through well-designed ubiquitous technology. Organisations of all types can harness the power of the Nexus to engage with their customers and staff, learn through the observation of behaviour and interaction patterns, and create compelling experiences.”[i] With CoreMedia 7, businesses will be able to capitalise on these market drivers, making it simpler and faster to deliver highly-engaging, contextual and interactive cross-channel experiences at every stage of the customer journey.
Embrace a Mobile-first World – CoreMedia enhanced CoreMedia 7 with more advanced and comprehensive mobile publishing options than any other system on the market. Companies can create unified experiences across all mobile channels and delivery models – Web apps, native apps, responsive Web pages and legacy devices. CoreMedia 7 can adapt to any visitor on any channel, providing contextual and social content support on any mobile device.
CoreMedia 7 enables enterprises to deploy to the cloud while maintaining security integrity, visibility, scalability and control. With this release, CoreMedia goes beyond the limited “cloud ready” capabilities of other WCM platforms to put the best of cloud technology to work, making it easier for businesses to deploy portions of their implementations in the cloud. Furthermore, businesses have the flexibility to choose any cloud deployment environment, whether it be on-premise, cloud, virtual or hybrid.
V7 also supports social interactions, to manage content generated from two separate sources, internal and external. The platform deeply integrates CoreMedia’s Elastic Social software, which leverages NoSQL architecture to help enterprises easily scale to support growing social conversations. CoreMedia 7 also includes advanced social tools for interacting with community members, publishing social content and moderating activity.
CoreMedia said it was deliver highly-contextual content, with business decisions being driven by content with context. To make customer interactions profitable, businesses must deliver the right content to the user at every stage of the customer journey. New features in CoreMedia 7 make it easier for all users to create highly-targeted, contextualised experiences for current and potential customers.
Version 7 is optimised for CoreMedia Studio, its editorial hub for business users, to incorporate a customisable user dashboard and over 70 performance and usability enhancements. Using a single, intuitive information-based editorial interface, business users can design customer experiences – moving way beyond traditional page-based tools. They can launch new online web properties, campaigns and microsites quickly without IT support. CoreMedia 7 also more deeply engrains Blueprint, its rapid Web development solution, offering a wealth of out-of-the-box solution components and pre-configured templates that is already proving to dramatically reduce implementation times.
CoreMedia 7 is available now.