Dolby proffers Media Generator for integrated quality mobile video and audio
ECM Plus – by Paul Quigley Dolby Laboratories has launching Dolby Media Generator, a professional pre-processing and encoding tool which offers content creators an integrated and simplified content processing solution for video and multichannel audio encoding.
DMG also boasts authenticated and high-fidelity content that can be delivered to mobile devices.
Dolby Media Generator’s tools enable content owners, aggregators, and distributors to provide users with premium audio and video by optimising the content for more reliable and efficient delivery on bandwidth-constrained mobile devices, which, Dolby claims, will ensure higher playback quality.
“Dolby Media Generator is now more powerful with H.264 video encoding added to its advanced audio encoding and metadata capabilities to provide a fully-integrated one-stop solution” commented Rolf Schmitz, director of mobile marketing at Dolby Labs. “It brings a true end-to-end industry solution for the mobile content supply chain, is compatible with more than 800 legacy handset models, and is an ideal solution for the next-generation of multichannel entertainment devices equipped with Dolby Digital Plus, like the new Nokia N8.”
Dolby Digital Plus is capable of a coded bitrate from: 0.032 to 6.144 Mbit/s, can support from one to thirteen discrete audio channels and a low frequency effects channel, as well as sample rates of 32, 44.1 or 48 kHz at bit depths of up to 24 bits per channel,
Dolby Media Generator also provides automatic validation and repair of source media to optimize quality control and it adds a choice of metadata for more accurate tracking, reporting, and file presentation.
DMG’s advanced compression algorithms also ensure production values and the integrity of the content are maintained.
“Our aim with Dolby Media Generator has always been to provide content owners, aggregators, and distributors with the ideal tool to protect the integrity of the original content throughout the creative process and provide better control in order to deliver an exceptional entertainment experience to the consumer,” said Rolf Schmitz.
Digital music service providers such as Omnifone and Rhapsody are currently using Dolby Media Generator to optimize their extensive music libraries for online delivery.
The new online music video service Audiotube tested and has now adopted the latest version of the pre-processing and encoding tool to prepare its content for high-quality online delivery to the consumer.
“We want to make Audiotube the easiest place on the internet to discover and access independent music videos. But as people who care about the quality of music, we also want to ensure that we deliver music videos in amazing quality,” said Scott deMercado, Chief Executive Officer, Audiotube Limited. “In Dolby Media Generator, we believe we have found a solution to deliver high-quality video and audio that reflects the values of the exciting and innovative services Audiotube will bring to the market in the next few weeks. It has been a wonderful experience working alongside Dolby engineers who continually strive for perfection. Together we aim to raise the bar for online and mobile music video content consumption.”