GMA goes tapeless with Ardome media asset management

GMA Network unveil their new corporate logo at...

GMA Network headquarters in the Philippines

Broadcast network taps Vizrt Ardome for workflow

ECM Plus – Vizrt has inked a major new deal worth $1.5 million to GMA Network Inc., a broadcast television network in the Philippines. 

The broadcaster will be using Viz Ardome media asset management software for its news, entertainment, and public affairs
programming to some 12 million households across the Philippines and South-east Asia.

According to the company, the deal supplements GMA Network’s first order for Vizrt products, including a complement of real-time broadcast graphics products purchased to cover the results of the Filipino national elections held on May 10, 2010.

GMA said it will now be migrating to a tapeless, file-based workflow for greater efficiency. Ardome is a modular, open, scalable media asset management platform that integrates seamlessly with Vizrt graphics products, broadcast automation systems, and petabytes of media storage.

Ardome MAM includes newsroom systems, non-linear editing systems, traffic, and playout automation. Among the systems that GMA Network plans to integrate with Viz Ardome are multiple Apple Final Cut Pro editing seats and the Harris D-Series broadcast automation system currently in use at its network operations center in Quezon City in Manila.

GMA Network Chairman, President and CEO Felipe L. Gozon said that the MAMS is part of the network’s commitment to produce top quality programs using state-of-the-art technology. “GMA remains steadfast in acquiring top-of-the-line technologies to produce high-caliber shows and deliver news and information in the shortest possible time.”

Gozon likewise underscored the importance of the Network’s MAMS project to the environment. “We have adopted many green practices within our compound. This time, by going tapeless, we are able to contribute further to the reduction of carbon footprint This is part of our corporate social responsibility,” Gozon stated.

During this ‘proof of concept’ testing, we determined that Viz Ardome met all technical parameters we set, including the operational speed and efficiency we must have. Our intention is to use Viz Ardome as a way to manage our wide array of broadcast media assets, including syndicated programming, soap operas, primetime dramas, documentaries and archival content.”

Vizrt technicians are currently coordinating with GMA Network engineers, as well as Composite Technology, Inc., the systems integrator and dealer in Manila, to lay the groundwork for implementation of Viz Ardome within its facilities.

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Filed under Digital Media Management (DMM), Industry News, Media asset management

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