Media monetizing despite DRM debacles
ECM Plus – Verimatrix has licensed Intertrust’s Marlin digital rights management technology in a bid to secure and enhancing revenue for multi-screen digital TV services.
The company said it will provide a Marlin broadband system as part of its MultiRights product, integrated with its single security authority VCAS architecture.
Verimatrix said that the solution also includes support for secure multicast, download and streaming service delivery, incorporating the Marlin Secure Streaming Specification (MS3).
According to the company, Verimatrix is a long-term supporter of Marlin DRM via membership in the Marlin Developer Community (MDC) and the Open IPTV Forum, and a member of the founding set of partners for Marlin Partner Program (MPP) in 2008.
“Verimatrix…has played a significant role in enabling the growth of IP-based video businesses globally” commented Talal Shamoon, Intertrust CEO. “We have worked together as partners in numerous initiatives, and are delighted to see them deploying commercial solutions based on our Marlin technologies.”
Marlin is an open standard for content protection and management. Marlin is the sole security technology for numerous video services worldwide, including the AcTVila and Hikari services in Japan, Sony’s PlayStation Network and Qriocity services and more recently, the YouView video platform in the United Kingdom. In addition, Marlin DRM is being evaluated as the DRM for several other national video distribution consortia such as Singapore’s Next Generation Interactive Media Applications and Services (NIMS) project. Other standards bodies such as the Open IPTV Forum have adopted Marlin as their DRM system.
“The digital TV industry requires standards-based technology developments with solid commercial vendor follow through to fully realize the fruits of its key initiatives. We are the first digital TV revenue security company to offer a commercially-supported Marlin DRM solution for this growing range of video services worldwide,” added Tom Munro, CEO of Verimatrix.