VRX proffers cloud-based MediaValet media management

Digital Asset Management

Picture: bovinity

ECM Plus – VRX Studios has just released a new, cloud-based digital asset management system, dubbed MediaValet.

According to the company, MediaValet is an enterprise class, digital asset management system, cloud-based, highly scalable, globally accessible, and can also handle thousands of users at a time.

“Two years ago we started looking for a digital asset management system that could help us manage our rapidly growing archive of travel related virtual tours, video slideshows, still images and interactive maps” commented David MacLaren, president and CEO of VRX. “Our challenge was the large amount of digital content that we were steadily amassing and the thousands of hotels around the world that wanted access to the content on a regular basis.”

MediaValet(TM) is built on Microsoft’s Windows Azure ‘cloud’ platform. Azure provides the scalability, reliability, and global reach necessary to satisfy the system requirements of large organizations that have terabytes of digital assets, multiple locations, suppliers and distribution channels, and dozens – if not thousands – of users.

“Failing an exhaustive search for an existing solution, we made the difficult decision to enter the software realm and develop our own digital asset management system,” stated MacLaren.

The advent of the Cloud has enable VRX Studios to create one of the first global digital asset management systems, and in the process, has expanded VRX Studios’ opportunities beyond the travel industry.

“To our surprise, many of our hotel customers have been experiencing similar content management challenges as we have”, stated MacLaren. “We look forward to introducing them to MediaValet(TM) and to exploring opportunities beyond the travel industry.”


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Filed under Cloud Computing, Digital asset management, Digital Media Management (DMM), Enterprise Content Management, Media asset management, Vendor News

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