Content ‘too controversial’ as CAGW ad goes viral

2010 Viral campaign - Don't feed the Junkies

Viral ad campaigns: Picture - KayVee.INC

CAGW’s ‘Chinese Professor 2030’ video ad goes viral

http://www.youtube.com/v/OTSQozWP-rM?version=3

Citizens Against Government Waste (CAGW) has unveiled a national advertising campaign that has just gone viral.

Dubbed as content being ‘controversial’, the ad’s creators at CAGW said it was addressing government spending, and highlighted the dangers of what it called the ‘relentless deficits’ and the ‘corrosive nature of our national debt’.

According to CAGW, the advertisement has received critical acclaim from both the public and the press.

James Fallows of The Atlantic characterized the ad as “The Phenomenal ‘Chinese Professor’ Ad,” that “you can imagine people actually remembering a decade from now.”

The ad, which CAGW said depicts a ‘chilling look at one potential future scenario if we continue on our current destructive fiscal trajectory’, is a 2010 homage to a 1986 ad that was produced by W.R. Grace & Co. called “The Deficit Trials.” The ordinal ad was a sensation; however, it was considered so alarming that the major networks refused to run it.

CAGW said it would continue to run the ad on FOX News Channel (FNC), FOX Business News, CNN, CNBC, and CNN Headline News. Within 96 hours of its premier on FNC’s “Your World with Neil Cavuto,” the ad has had more than 350,000 views on YouTube and dozens of media mentions. History Channel, A&E, and ABC viewers will not see the ad because the ad has been rejected by those channels. In an eerie parallel to the 1986 “Deficit Trials” ad, the History Channel said that the content was “too controversial.’

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Filed under Content Management, Digital Media Management (DMM), Industry News, Media asset management, Streaming media

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