PlaySpan and IP Commerce touts payment method for digital content publishers
BY PAUL QUIGLEY
ECM Plus – IP Commerce is to join forces with PlaySpan, a Monetization-as-a-Service player in a new venture to deliver PlaySpan’s monetization solutions to both social and digital content developers via IP Commerce’s managed services platform.
According to IP, the partnership will also enable so-called ‘last-mile innovation’ for the $2.1 billion digital goods market for social and digital content developers to attract, convert and retain more customers by offering a large variety of secure and convenient in-app payment methods bundled within segment-specific Workflow.
Templates contain value-added services, modules and business rules enabled through IP’s managed services platform.
“The relationship with IP Commerce marks a significant merchant growth opportunity for PlaySpan’s Monetization-as-a-Service platform” commented Karl Mehta, CEO of PlaySpan. “Their established connectivity with leading acquirers and 360-degree platform approach allow us to immediately add valuable new distribution channels and fast-track strategic business agreements without technology lag times and associated costs.”
Alfred ‘Chip’ Kahn IV, CEO, IP Commerce added: “Our acquiring and processing partners are increasingly focused on targeted market segments because different software developers need different tools and Value-Add Services. PlaySpan’s pioneering approach and global reach into the digital goods segment, coupled with a growing demand for digital content monetization solutions, makes them the ideal partner to facilitate strong growth in this integrated payments market segment.”
PlaySpan said its monetization solutions is now used for more than 1,000 online games, social networks, and online videos. Their ‘Monetization-as-a-Service’ platform could also enables digital publishers and developers to generate new revenue streams and grow ARPU.
Its payments product, UltimatePay delivers over 85 global payment methods in 180 countries including credit cards, mobile payments and PlaySpan’s ULTIMATE GAME CARD, the multi-game pre-paid card available in over 50,000 retail locations across North America and a growing list of countries worldwide.
“PlaySpan’s pioneering approach and global reach into the digital goods segment, coupled with a growing demand for digital content monetization solutions, makes them the ideal partner to facilitate strong growth in this integrated payments market segment” added PlaySpan’s Mehta.