EMC’s Iomega gets personal in the cloud

The Private Cloud.
Image by MrStaticVoid via Flickr

Iomega Personal Cloud turns NAS box into a cloud server

BY PAUL QUIGLEY

ECM Plus – EMC subsidiary company Iomega has just launched Personal Cloud technology, a data protection and remote access product that offers control of a so-called ‘Personal Cloud’ without complexities and extra costs.

The company said that Personal Cloud is a web-based computing architecture that connects Iomega network storage devices to other individuals and/or devices via the Internet.

Unlike most public and private cloud applications, Iomega’s Personal Cloud is completely self-owned. The content and accessibility is always under the control of the individual. 

There are never any usage fees or subscription charges.

Iomega said its product offers great value for cloud access and protection.

“Iomega’s new Personal Cloud is an innovative technology that separates our network storage products from the competition,” said Jonathan Huberman, president of Iomega. “Utilizing the expertise of EMC, the world’s leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location – be it your office, home or some other location – giving consumers and small businesses the ideal disaster recovery plan that’s easy to implement and economical, too. You’re not going to find this level of innovation or value from any of our competitors.”

Personal Cloud also has a built-in feature in the new Iomega TV with Boxee, launching in February.

“There are tremendous opportunities in 2011 for NAS device OEMs to refine easy-to-use basic features as well as integrate innovative technologies”, said Benjamin S. Woo, Program Vice President, WW Storage Systems, IDC. “Iomega’s new Personal Cloud technology brings news and innovation to the consumer and small business NAS markets that will differentiate from competing NAS devices. The Personal Cloud functionality will accelerate the adoption and growth of the consumer and small business NAS markets.”

According to the firm, users of Iomega’s new NAS devices can create their own Personal Cloud in just minutes. The onscreen Personal Cloud setup page asks the user to name their own Personal Cloud and then confirms creation of the Personal Cloud. The user then invites up to 250 members (devices) into their Personal Cloud, giving business contacts, co-workers or personal friends and family around the globe the ability – determined by the user – to copy and share files directly between computers as though they were all together on a local area network.

There is no IT expertise needed to set up and manage a Personal Cloud and it can be set up in minutes, When users invite others into their Personal Cloud, they receive an email with a link and an authorisation code that automatically installs the Iomega Storage Manager which creates a shared drive letter on their desktop. Simply clicking on the drive letter for access to the Personal Cloud is how it works.

For no additional cost other than the purchase price of an Iomega StorCenter network storage device, Iomega’s Personal Cloud is an economical way to protect and share data, and for individuals to share their digital content with others.

Secure transfer of large or confidential files. Large video, audio, and graphic art files can quickly choke a small company’s e-mail system. E-mailing sensitive files can raise security concerns. Iomega Personal Cloud offers drag-and-drop functionality that makes it easy to securely transfer large or confidential files.

At smaller companies, locally stored files are at risk from theft, fire, software problems, and hardware failure. The Iomega Personal Cloud offers built in redundancy at every level: hard drive, server, and datacenter. Should disaster strike, with two Iomega StorCenter devices and the Personal Cloud backing up your company storage offsite, you have a disaster recovery plan that allows easy copying of files so that you are up and running in no time.

Data is accessible only on the Personal Cloud by those who have the appropriate permissions to access it. Safeguards, such as AES 128-bit encryption, can be enabled to protect your data while in transit on the Internet. Secure logins also protect your data stored in the personal cloud from being accessed by the unintended recipients and hackers while in transit on the Internet.

Once the system is set up there is almost no maintenance. Users still need to manage user accounts, but jobs like array maintenance and monitoring the health of data storage are no longer needed. Archiving older files to a remote StorCenter frees up space on a primary StorCenter device for day-to-day business needs. Less capacity required for primary storage saves money.

Launching this month in 1TB and 2TB capacities, the new single-drive Home Media Network Hard Drive Cloud Edition is the latest generation of the original that makes it easy for users and businesses to share files, photo slideshows, music libraries and other content.

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Filed under Archive management, Cloud Computing, Data storage, Digital Media Management (DMM), NAS (Network Attached Storage), Private Cloud, Vendor News

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