Adobe and Samsung breathe new life into smart TVs with AIR

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Samsung becomes first hardware manufacturer to integrate AIR 2.5 into TVs and Blu-ray players

BY PAUL QUIGLEY

ECM Plus – BREAKING NEWS – CES Show, 2011 Las Vegas, Nevada:  Samsung Electronics and Adobe are teaming up to embed Samsung’s Smart TV platform to be the first to integrate support for Adobe AIR 2.5 for TV.

According to the duo, developers will now be able to build, distribute and monetise standalone applications through Samsung’s Smart TV applications store, Samsung Apps.

The companies said they hoped that the integration of AIR for TV with Samsung’s Smart TV platform would create new opportunities for Adobe Flash Platform developers to use Adobe Creative Suite 5 to author content for AIR for TV.

All of Samsung’s 2011 Smart TVs and Smart Blu-ray players will include support for Adobe AIR for TV, the companies said.

“Content publishers want to extend their reach from smartphones to the largest screen in the home, all without sacrificing the unique context and experience of each screen” commented Shantanu Narayen, president and CEO of Adobe. “Samsung is the first device manufacturer to embrace Adobe AIR for TV, and together we will enable developers to extend media applications, social games and other forms of rich content to televisions and a wide range of Samsung devices.”

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Filed under Content Categorisation, Content Delivery, Content Monetization, Content Provision & Creation, Content Syndication, Digital rights management, Media asset management, Mobile Content, Streaming media, Vendor News

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