Paywall versus ads debate is history
BY PAUL QUIGLEY
ECM Plus +++ Cleeng has begun seeding its latest content monetization solution to beta testers on the WordPress platform. Cleeng is a patented cloud-based service for Content Management Systems that provides a way of collecting micro-payments when customers access online content,
According to Cleeng, the new system is a ‘missing link’ between online adverts and subscription paywalls. It claims to open a new revenue stream for publishers and is compatible with existing CMS and subscription models.
It also enables customers to buy content whilst mobile with a single click, without needing to be a site subscriber.
“In the quest to monetize content, online ads and subscription paywalls have shown their limits. We saw that there was room for a high-volume, low-unit cost solution for paid-for content that provides a service to both users and publishers alike,” said Gilles Domartini, founder of Cleeng. “We’ve invented a frictionless, unified content acquisition system that’s a breeze to integrate and leaves content visible to search engines.”
Cleeng enables publishers to define which part of their content is available to Cleeng users and the figure for each content item. Content items can be priced at between £0.12 to £0.83. Apparently, all but ‘a fraction’ of the revenue is retained by the publisher. Cleeng is technology-neutral and will function on all web browsers.
When published, the content item is hidden behind a secure Cleeng layer on the publisher’s website, and the page remains completely visible to search engines. The Cleeng layer is embedded in the HTML, so the content is always under the publisher’s control.
However, users must register using their Facebook, Yahoo! or Google accounts, and then can, as Cleeng calls it ‘experience content acquisition’ five times for free on any registered publishers. Users can pay for their content items with usual credit cards as well as Skype credit. Content appears instantly and is available for unlimited usage, on any of their devices.
Cleeng said it would be available for other Content Management Systems, including Drupal, Joomla and Brightcove.