Firms partner for push into mobility publishing markets
BY PAUL QUIGLEY
ECMPlus – Media Exchange Group and Tarsin have executed a definitive Capsa Platform Licensing Agreement, giving Media Exchange Group access to the mobile publishing world.
Tarsin, a mobile publisher, provides a widget-like framework to design mobile offerings.
According to the companies, Tarsin’s Capsa platform will provide a versatile framework for brands to design and deliver mobile experiences to the mobile marketplace. Capsa is a mobile content delivery solution available that is based on web-standards and is carrier, operating system, and device agnostic.
“The services and social networking solutions that Media Exchange Group are developing for release globally are needed in the market place, and needed by the online and mobile consumer,” said John Osborne, CEO of Tarsin.
“As mobile becomes the priority for 2011, we are excited about the opportunities and potential the Capsa platform now provides to Media Exchange Group, a one stop shop for turn key multi-platform mobile solutions company,” said Baer.