Monetisation methods multiply as firm takes on ad payment challenge
BY PAUL QUIGLEY
ECMPlus – W3i has just launched a new so-called ‘Ad-Funded Payment Platform’ which it claims provides a customisable solution for developers looking for app discovery or monetization.
According to W3i, with over 300,000 apps in the App Store and virtual goods revenue projected to pass $2 billion in the US this year, the Ad-Funded Payment Platform purports to help iOS app developers achieve their discovery and monetization goals.
It said the Ad-Funded Payment Platform could provide customisable offer interfaces for publishers and intelligent reporting for developers. The product is driven by W3i’s proprietary InstallIQ software, optimised on 500 million downloads, the company said.
“The W3i Ad-Funded Payment Platform provides publishers an opportunity to monetize and drive their virtual goods transactions in a branded offer wall experience, while giving advertisers powerful insights and control into their marketing campaigns through sophisticated campaign dashboards. Users get free apps” added Andy Johnson, CEO at W3i.