CellStrat’s Mobile App Conclave expo heralds monetization

Solar Eclipse, New Delhi

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CellStrat Announces Mobile Apps Conclave on January 21, 2011 in New Delhi

ECM Plus – Mobile Apps Conclave, the conference organised by CellStrat is this Friday 21st January at the India Habitat Centre in New Delhi, India.

Mobile Apps, App Stores and the Mobile Internet – the new technology phenomenon. An App for this, an App for that. You name the task – there is an App for that. The Mobile Internet has arrived and arrived big time, riding the bandwagon of Mobile Apps. iPhone revolutionized the concept of App Stores and now all major Tech behemoths have picked up on that theme. Whether it is business, marketing, entertainment, customer care or literally anything else, everything and everybody has an App for that, or is working on creating one).

App Economy is the new Economy. People, Institutions, Companies, Media – all are consuming Apps, developing Apps or orchestrating Apps. Social Networks are getting appified, Businesses need App Marketing, Agencies are using Apps for Audience Engagement, People are living their lives on Apps. It is all about Mobile Apps, App Stores and the new face of the Global Internet – The Mobile Web. The most ubiquitous and personal Digital Channel of all times – the Mobile Device has unleashed the next wave of creative evolution – the Business of Apps and App Stores.

First keynote will be delivered by Sanjay Swamy, the head – of Mobile Strategy, UIDAI (Unique Identification Authority of India) – Govt of India. UID is one of the most ambitious initiatives by the Govt of India. Sanjay will talk about the new opportunities in Mobile Space related to the UID initiative.

There is a panel on the theme of “Apps Everywhere : Apps as Engagement, Media and Commerce Platforms”. This panel will discuss the upcoming Mobile App revolution, what works and what doesn’t in the App world and the scope of the same in Indian parlance vs abroad. This panel will bring together brands and vertical industry experts who are leveraging the Mobile Web and Mobile Apps for Service, Engagement and Commerce.

After the first panel, there will be a talk by Google’s Country Manager on how Mobile Apps are influencing the Mobile Advertising streams, creating new Business Models for Brands and Media to ride the bandwagon of Apps and Mobile Web, all the way into customers’ hearts, minds and pocketbooks.

In the afternoon session, there will be a Fireside Chat between a Telecom Industry visionary Mr N K Goyal and Vishal Singhal of CellStrat. N K Goyal is the President of CMAI and one of the foremost leaders and evangelist in Telecom and Wireless verticals in India. This session will discuss the state of Mobile Industry in India and its drivers of growth.

Later in the afternoon, there will be two more panels which will delve into App Monetization, App Marketing and what’s in store for the future Mobile Innovations. The Mobile App Strategy session will delve into the complex problem of App Marketing and Monetization strategy. The Mobile Innovation panel will discuss the impact of Mobile Web, the Rise of Tables, Broadband Mobility and related advancements in the Mobile world.

Afternoon session will also see a Keynote from a senior Executive from the top mobile company of India – Nokia. This session will provide insights into the use of Mobile Apps in the Enterprise verticals like Supply Chain and Order Management.

Overall, it promises to be an action-packed event. Partners includes Presentation Sharing Partner is authorSTREAM on which all the presentations by CellStrat, event speakers, exhibitors and partners can be found. The Mobile App Partner, Hazel Media is providing an event app for this conference. Whereas the Mobility Partner, MobiVite is providing a Mobile WAP site for the same. Thus, true to its name, info on Mobile Apps Conclave is universally available across all Mobile platforms.

Nokia Tej and AgileCO are the Gold Sponsors for this conference and it is also supported by partners like CMAI and Indian Angel Network (IAN). Media Partners include the prominent magazine Voice&Data, online media firm YourStory.in, and also Business Wire India as the News Distribution Partner.

Lastly, CellStrat is also organizing an interesting Mobile Solutions Expo where some innovative app companies will be exhibiting their apps and solutions. This Expo promises to dazzle the audience with some interesting apps and solutions in mobile space.

Details of the event are available at http://www.mobileappsconclave.com.


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Filed under Content Delivery, Content Monetization, Industry News, Mobile Analytics, Mobile Apps, Mobile Content

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