Much ado about something in video content monetization

Image representing AdoTube as depicted in Crun...

Much ado about something...

AdoTube partners with FreeWheel for monetization of premium video content

BY PAUL QUIGLEY

ECMPlus – In-video platform specialist AdoTube has just been named by video monetization technology company FreeWheel as a one partner to stream ad formats and premium ads in conjunction with FreeWheel’s monetization rights management.

AdoTube helps publishers use their own sales teams to sell AdoTube’s multiple innovative in-stream ad formats, while also enabling them to opt-in to AdoTube’s premium ad network.

“The result should be higher standards and improved operations industry-wide.”
.Certified Partner status further ensures that AdoTube has met a substantial set of criteria that allows FreeWheel to vouch for AdoTube’s technology and solutions. FreeWheel requires companies to fully adhere to industry standards set forth by the Interactive Advertising Bureau, as well as an additional set of FreeWheel-specified criteria.

“This program is a way for us to work with our valued partners like AdoTube to continue to strive for the best levels of support, integration, and operational excellence on behalf of our mutual clients,” said Brent Horowitz, vice president of business development at FreeWheel. “The result should be higher standards and improved operations industry-wide.”

AdoTube has a systems integration in place with FreeWheel giving shared clients access to its robust advertising platform as a way to help monetize inventory and power in-video advertising.

“FreeWheel Certified Partner status highlights our continued commitment to creating the best possible advertising platform for publishers, validating our goal to help clients make the most of their in-video inventory” added Craig Aron, VP Business Development at AdoTube.


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Filed under Content Monetization, Digital rights management, Industry News, Rights Management, Streaming media

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