Boxing clever with cloud content management

Image representing Kimber Lockhart as depicted...

Image via CrunchBase

Thinking outside of it sees firm propel conntent into enterprise territory with SAS-70 and beyond

BY PAUL QUIGLEY

ECM Plus – When it comes to cloud content management, few players have yet to establish themselves as firmly in the burgeoning space as box.net. That said, even such players are not prone to complacency and perceive rapid reinvention and re-engineering as part and parcel of the business model.

Henceforth, news unfolds that box.net has just unveiled an entirely new version of its cloud content management offering demonstrating enhanced collaboration and real-time capabilities, along with a simplified user interface, the company expounded.

According to the firm, the new Box will be rolled out to the company’s 5 million users over the course of the next month, creating a more intuitive, interactive experience for end users, while also enabling future customisation for enterprise IT departments.

“2011 is the year that the cloud will tip for content management in the enterprise, and at Box we’re committed to leading that movement by bringing simplicity to end users and IT departments alike” opined Aaron Levie, co-founder and CEO of Box. “With the new Box, we’ve overhauled the design to make sure that the user experience is more intuitive and elegant than ever before. This will continue to be our primary competitive advantage as organizations look to move off of feature-bloated and under-used legacy systems like Microsoft SharePoint.”

Box said users will have the option of switching between the old and new versions until the end of February.

Significant changes include a content-centric redesign. The new Box provides a richer content experience, with 30% more screen space devoted to the viewing files directly within the browser.

It also boasts real-time activity updates, whereby using Tornado technology, the new version of Box brings real-time updates and in-line uploading to users, giving them access to the latest content and collaboration activities from anywhere on Box.

More ways to collaborate: a new discussions tab at the folder level will facilitate conversations around projects rather than individual files, providing enhanced collaboration capabilities.

A new Box Apps Marketplace will also offer easy access to partner applications from a new Apps tab, promoting adoption of Box’s ecosystem of 150+ integrated applications.

Box said it had seen ‘significant enterprise traction’ in 2010, including adoption in 73% of the Fortune 500 and 3.4X enterprise revenue growth over 2009, due to deals with organisations such as Hawaiian Airlines, T-Mobile and Discovery Networks.

The company said it had also secured key integration partnerships with the likes of NetSuite and SugarCRM, and has also launched mobile applications.

The firm added that it had also achieved a major security milestone with SAS70 Type II certification.

Box added that it had also pushed 50 platform updates in 2010 including transformative integrated content viewing following the company’s acquisition of Increo Solutions. The new version of Box will enable the company’s engineering team to develop and implement new features even more efficiently in 2011.

“We asked ourselves what would make Box better if we could literally start from scratch… and then we did just that,” said Kimber Lockhart, Engineering Manager and former CEO of Increo Solutions. “With the new version of Box, we’ve removed all the clutter in both the implementation and design to give users an incredibly streamlined, intuitive experience, and in doing so we’ve laid the groundwork to bring new innovations to market faster than ever before.”

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Filed under CCM (Cloud Content Management), Cloud Computing, Content Management, Content management system (CMS), Data storage, Enterprise Content Management, Vendor News

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