Cloud Expo Europe 2011: Investigating the cloud

Diagram showing three main types of cloud comp...

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By Maggie Meer, Event Director of Cloud Expo Europe 2011

Software-as-a-Service (SaaS) and Cloud Computing are hot topics right now as they enable companies to better manage their IT investments and reduce costs.

Analysts predict that 20 percent of businesses will own no IT assets by 2012. But how do businesses know whether Cloud Computing is right for them? Should they adopt an on-demand type of environment hosted by software vendors or their partners; or go for a public cloud environment such as those offered by Azure or Amazon EC2 or implement a private cloud? Is Cloud Computing a revolution or actually nothing new? How will it change the IT landscape and what technological developments can we expect in the future?

Most importantly, how will cloud computing save money and ensure efficiency all round?

All these questions and many more will be addressed at Cloud Expo Europe which is to take place on 2nd and 3rd February in London at The Barbican.

The event will play host to the top providers of Cloud Computing, Virtualisation, Solution providers, SaaS, PaaS, IaaS, Storage Management and Next Generation Datacentre technology providers such as Amazon, Carrenza, Redhat, Terremark, Rackspace, OnApp, Ping Identity, Xiotech, Zeus and others.

Respected luminaries and key industry leaders will speak at the conference which features three tracks: Business, Solutions and Security & Storage. The conference will provide a balanced mix of real-life case studies, presentations from third party experts and seminars to investigate the issues and opportunities of Cloud Computing.

The public sector will be particularly well represented. A keynote by Joan Miller, Head of Parliamentary ICT, will address how Parliament is investigating the options and criteria to be used to assess which version of the Cloud they will back. Hillingdon Council’s Roger Bearpark will talk about the Council’s Cloud Initiative and Transport for London’s Emer Coleman will outline TfL’s recent move to the Cloud for the live feeds of information on the Tube.

Security continues to be a key concern for IT and business decision-makers considering cloud alternatives. What are the key differences between the traditional computing models and virtualized computing models, and what does this mean for security strategy? Large scale cloud deployments can result in large amounts of data in the Cloud.

Putting that data on low-cost storage results in unacceptable performance, but putting all the data on high-performance storage results in unacceptable costs. How can this issue be resolved and how can you ensure that the data is secure? The Security and Storage track will examine all these issues in depth as well as present the different technologies on offer.

Finally, several respected Industry experts will reveal research on the types of cloud computing environments being used, considered or ignored, what the drivers and expectations are, which countries are leading or lagging in adoption and what the trends are for the future.

2011 is the year of the Cloud and Cloud Expo Europe 2011 aims to provide visitors with the latest information, resources, ideas and examples which they can apply to their own working environment to maximise performance, improve scalability and minimise outlay whatever their business and company size.


1 Comment

Filed under Cloud Computing, Data centres, Data storage, Hybrid Cloud, IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service), Private Cloud, Public Cloud, SaaS (Software-as-a-Service), SIP, Virtualization

One response to “Cloud Expo Europe 2011: Investigating the cloud

  1. Pingback: Tweets that mention Cloud Expo Europe 2011: Investigating the cloud | ECM Plus – The Voice of Content --

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