Mobile devices to generate data traffic equivalent to 18 billion movie downloads by 2015
By PAUL QUIGLEY
ECM Plus +++ Pressure on mobile phone networks, however, will begin to ease as 63 percent of traffic, nearly 9,000 petabytes, moves across to wi-Fi and femtocell networks, the report said.
Juniper’s ‘Mobile Data Offload & Onload’ report also found that while mobile data growth over cellular networks will be substantial, it will not be the ‘data explosion’ that some anticipated.
However, the report notes that despite the implementation of offloading measures, migration of data traffic from fixed to mobile will exacerbate the strains on the cellular network.
According to report author Nitin Bhas: “It is important for network operators to be cognizant of the net impact that both offload and onload have on the total data traffic through the network. So even though data offload alleviates some of the operator’s network congestion, a significant proportion of the offload could itself be offset by fixed to mobile migration of data”.
Although currently WiFi accounts for over 90% of the traffic offloaded, Femtocells will account for a steadily increasing proportion over the forecast period and both will contribute to be a flexible solution that will co-exist and provide a ‘big-win’ opportunity for the operators.
North America and Western Europe will account for over 60 percent of the global mobile data offloaded, while developing nations will see a higher growth percentage of data offloaded, growth strongest in the Indian subcontinent.
The report said that network operators now need to view offloading as complementary to their 3G and 4G network providing opportunities, to take market share and revenues from fixed-line network operators, extending their reach beyond mobile and making their 3G and 4G businesses profitable.