Campaign promoting Frequency Modulation band radio-enabled wireless handsets demanding lawmakers halt supporting for Creativity and Innovation resolution
By ECM Plus staff
ECM Plus +++ U.S. National Association of Broadcasters has just launched a bold new campaign targeted at embedding FM radio into mobile devices.
NAB said the rationale was to provide local news, entertainment as well as emergency information content to information.
Apparently, a recent poll has found that 73 percent of cellular telephone owners said that being able to listen to local radio as an option on their handsets was important to them, NAB said.
NAB’s CEO Gordon Smith commented: “This campaign will help listeners find radio-enabled mobile devices so they may receive up-to-the-minute emergency information even on the go.”
NAB’s CEO has also sent a letter to members of the U.S. Congress urging them not to support the Creativity and Innovation Resolution, which NAB said opposes manufacturers’ inclusion of radio broadcast tuners in wireless devices.
Smith’s letter highlights the important role that local FM radio stations play in providing information to citizens when cellular handset services are unavailable.