Sitecore acquires Pectora to bridge gap between print and digital
By ECM Plus staff
ECM Plus +++ Sitecore has just acquired the development team and the intellectual property of Pectora, a Sitecore technology partner offering web publishing for integration with print-based projects.
According to the company, the combination of the two firms will bring together print and web design to offer print media including brochures, catalogues and magazines.
“We are continuing our investment in providing business and marketing solutions that make the customer experience more personalised and engaging” commented Sitecore CEO Michael Seifert. “The way in which we retrieve information has changed immensely. As consumers, we expect our interactions with companies to be consistent whether via the Web, email, mobile phone or reading collateral. Our acquisition of Pectora allows us to bring consistency and personalisation to print and digital communications.”
Pectora’s technology enables marketers and Web designers to use Sitecore’s web platform as a central hub for all Adobe InDesign content as well as all document layouts and settings. The offering brings rich content management capabilities to print designs in the InDesign and InCopy products, including team collaboration, multi-lingual management, security and workflow control and dynamic document delivery.
The combined offering also brings digital marketing capabilities to the offline world, enabling marketers to use content across all channels. Marketers can also deliver highly relevant and targeted content and offers to users based on interests, behaviour, location and buying – in a channel independent way.