Food content awarded ‘Non-GMO Verified’ badge of honour

Different varieties of soybeans being grown to...
As nature intended: compliance to food content standards

Appearing on-pack in August for all Silk soymilk, ‘Pure Coconut’ and ‘Pure Almond’ brands

Plant-based beverage brand Silk has confirmed that all of its products in the beverage portfolio of the company have now been verified by the Non-GMO Project, the association of manufacturers, retailers, distributors, farmers, seed companies and consumers.

According to the company, Silk’s portfolio includes Silk Soymilk, Silk Pure Coconut® and Silk Pure Almond. All Silk soymilk, coconutmilk and almondmilk products were enrolled in The Non-GMO Project’s Product Verification Program in 2010.

In order to achieve verification, Silk demonstrated that all of its GMO risk ingredients are tested according to a rigorous and continuous program in compliance with the Non-GMO Project Standards.

The standards also include strict traceability and segregation requirements. “While Silk has been using non-GMO soybeans since the brand’s inception 15 years ago, enrolling our soymilk, almondmilk and coconutmilk products in the Non-GMO Project was an important step in our commitment to providing consumers with sustainably-produced, non-GMO plant-based beverages,” confirmed Silk’s General Manager Craig Shiesly. “With our Non-GMO Project verification, consumers can feel confident purchasing Silk beverages knowing the products have gone through rigorous third-party verification of GMO avoidance practices.”

Consumers will be able to find the Non-GMO Project’s verification seal on all verified Silk Soymilk, Silk Pure Almond and Silk Pure Coconut beverage packaging beginning in August.

“With more than 20 million consumers nationwide and an exceptionally high volume of soybeans, all from North America, Silk is a tremendous ally,” said Megan Westgate, executive director of the Non-GMO Project. “The verification of their beverage portfolio is an enormous boost to our non-profit mission of providing the public with an informed choice and preserving a non-GMO ingredient supply for the future.”

Prior to enrolling in the Non-GMO Project, Silk already took extensive steps to ensure its soybeans were non-GMO, including following a comprehensive set of testing protocols to detect GMOs. From seed to manufacturing, Silk’s soybeans are tested four times to make sure they are non-GMO.

The verification of Silk’s plant-based portfolio as non-GMO follows the launch late last year of its new soymilk traceability website (www.silksoymilk.com/traceit/), which allows consumers to trace the origin of the soybeans found in any Silk product down to the county level.

The Non-GMO Project is a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. More information can be found at http://www.nongmoproject.org, and at http://www.facebook.com/nongmoproject, where over 40,000 people follow daily news and updates from the Project.

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Filed under Brand asset management, Business Risk, Compliance, Content marketing, Corporate Social Responsibility (CSR), Customer Relations Management (CRM), Industry News, Risk Management

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