Vindicia takes digital marketing into Cashbox billing zone

Image representing Gene Hoffman as depicted in...

Vindicia CEO Gene Hoffman

Dashboarding, email integration and marketing capabilities for CashBox billing

By ECM Plus staff

ECM Plus +++ Vindicia, providers of SaaS billing has launched new marketing capabilities for its CashBox SaaS billing solution. Cashbox’ new dashboard applications aim to help digital merchants identify key trends in their customer base and make better business decisions. A new integration feature provides native integration into common email systems, beginning with Responsys’ Interact Suite.

Vindicia said the new dashboard and reporting capabilities offer digital merchants with the financial and customer data they need to develop a deeper understanding of their business. The dashboard gives digital merchants an integrated, unified, visual perspective on their organisations’ online business. It provides transaction, revenue, and subscriber data and enables digital merchants to understand the impact of their different customer acquisition efforts, highlight demographic trends, and generate insights on partner and affiliate profitability.

Gene Hoffman, chairman and CEO for Vindicia commented: “As digital merchants increasingly depend upon billing solutions as a marketing asset, they require more sophisticated capabilities. Our new email integration and dashboard enhancements respond to this need, providing advanced functionality that enables digital merchants to extract the full value from our CashBox solution.”

According to the company, new email marketing integration capabilities let digital merchants deliver strategic emails to customers automatically, based on billing events. A powerful tool for increasing customer retention, the new capability supports merchants to create and deliver strong value messages, establish the optimal number of “customer touches” and create timely cross-sell and up-sell opportunities.

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Filed under Billing & Customer Care Systems (BCCS), Marketing operations management, SaaS (Software-as-a-Service), Vendor News

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