People switching on to content recommendations – ThinkAnalytics
By PAUL QUIGLEY
ECM Plus +++ Over the past year, ten major operators have switched on to using the ThinkAnalytics Content Recommendations Engine, the company said.
According to ThinkAnalytics, customers, including BSkyB and Virgin Media, have chosen ThinkAnalytics for personalised viewing with the roll-out of ThinkAnalytics’ complete recommendations engine.
The company now claims to have over 70 million customers across twelve nations and languages around the world.
“The past year has seen a dramatic uptake in the number of customer implementations of our leading Recommendations Engine with multi-channel implementations across Set Top Box, Web, iPad and Mobile in Europe and North America” commented ThinkAnalytics chief executive officer Edward Young.
The company said that content discovery is now high on the agenda of most operators, who have seen the potential to increase customer engagement and loyalty with personalised content, significantly raising ARPU. This increase in ARPU comes from increases in Pay Per View services and subscriptions. ThinkAnalytics customers have seen uplifts of between 30% and 100% in Pay Per View purchases, demonstrating a compelling Return On Investment.
“Consumers are now very familiar with recommendations being provided by major consumer on-line retailers such as Amazon and Apple’s iTunes. What ThinkAnalytics have been doing over the past five years in live customer deployments is bringing this technology and more to media. Recommendations provide consumers with the ability to rediscover their pay-TV service, an invaluable way for operators to substantially improve customer loyalty, reduce churn and increase user revenues” adds Eddie Young. “Our intelligent, personalised recommendations and business rules platform has demonstrated the ability to substantially enhance viewer experience in large scale customer deployments, and in partnering with the major middleware providers we are now able to extend the reach of our services worldwide.”
ThinkAnalytics will be demoing its offerings at the IBC 2011 show in Amsterdam (Hall 1, Stand D.93).