Power to the people: Firm urges delegation of content creation via WCM

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Web content management choices

Today’s web content management systems must encourage and empower site owners to delegate content creation and management responsibilities

By ECM Plus staff

ECM Plus +++ For years, the creation and management of web content fell under the auspices of one or two individuals within an organization. They may have been marketing managers, IT managers, or the once-ubiquitous “webmasters”. The advent of web content management systems (WCMS) changed all of that years ago, but many companies and organizations still rely on a disproportionately small number of staff to keep their website content moving.

Fresh content, critical for improving search engine rankings, is spurred on by two primary factors – sufficient human resources, and appropriate content management software. It’s both unrealistic and inappropriate for a single individual to produce and maintain content across a wide web footprint. Those involved – the overall set of website stakeholders – should seek to delegate the production and maintenance of content to the individuals best-suited to maintain that content. These divisions often cross departmental lines, management lines, divisional lines, and whatever other internal separations a company embraces, but the fact remains that many hands make light work. “Divide and conquer” is typically a sound content strategy that achieves the best results at the hands of a sound WCMS, where a high-level administrator can still control the overall voice and continuity of what is produced. The WAVES2 WCMS facilitates this process by offering a number of flexible user and group functions. Within the user and group areas, more detailed roles and permissions can also be defined.

‘Users & Groups’ is a common component of most WCM systems, and serves as the central management area for all users and groups relevant to the system. The problem is that, even with a capable WCMS, the power and facility of the Users & Groups section is rarely exploited to its fullest potential. The section includes the users and groups that manage the WCMS itself, as well as the users and groups that manage the websites built within the WCMS. A user base is first established in the system (either manually or through existing protocols such as Active Directory). Groups are then created that logically organize the user base (e.g. the creation of departments and management layers). Within WAVES2, users can belong to one or many groups and have a wide variety of access rights and editing privileges.

Every user and group within WAVES2 (http://www.waves2.com) has a set of assigned roles and permissions which, when joined together, dictate which access rights are available within the system. While “roles” are intended for a broader set of access rights (typically involving entire sets of functionality), “permissions” consist of the access rights for individual items such as a single page, a single file, or a single database table. Designated system administrators have the ability.

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Filed under Citizen Journalism, CMS, Collaboration, Content Creation, Content Curation, Content management system (CMS), Enterprise Content Management, Social Content Management, UGC - User-generated content, Vendor News, WCM, Web Content Management, Web publishing management, Web publishing management

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