Axe gods grab hi-fi firm in high-end audio expansion

English: Downtown Nashville

Nashville, Tennessee, home of Gibson Guitars

Gibson acquires stake in Onkyo Japan and majority interest in Onkyo USA

By ECM Plus staff

ECM Plus +++ American musical instrument manufacturer Gibson Guitar has just inked a strategic partnership with Onkyo Corporation, the Japanese audio specialist.

According to the Nashville firm, Onkyo will give Gibson’s newly-formed pro audio division substantial technology resources.

Gibson said it will now be providing Onkyo with its marketing resources and know how. The result will be an ability to deliver a far superior audio experience to the consumer who has become more and more used to hearing only inferior compressed music through inexpensive ear bud headsets.

Through this venture, Gibson will acquire a majority of Onkyo USA. Onkyo’s exclusive distributor for North America and a distributor for Central and South America, and become the second largest shareholder in Onkyo Corporation. Gibson will make a strategic investment in the company, and Gibson Chairman and CEO Henry Juszkiewicz will be given a position on the Onkyo board of directors.

Likewise, Onkyo will invest in Gibson, and CEO and President Munenori Otsuki will take a position on the company’s Board of Directors.

Together, the two entities will form a Hong Kong-based joint venture focusing on design and development of unparalleled consumer audio products. Through this alliance, Onkyo USA becomes the latest addition to the Gibson Pro Audio division, which already includes KRK, Cerwin-Vega! and Stanton.

“Onkyo makes some of the world’s best audio equipment, and this partnership will give Gibson the ability to bring a deeper and more enhanced audio experience to music lovers around the world” commented Juszkiewicz. “While people may be listening to more music, they are listening to it primarily in a severely compressed format. The aural disparity between a real system and compressed sound is vast, and as a result, they are simply not hearing tremendously rich sounds. With Onkyo, our goal is to bring the same exceptional experience artists demand in the studio to a larger consumer base.”

“This partnership has significant positive implications for Onkyo as we are always seeking ways of creating new value” added Otsuki. “Gibson is a leading global company with a massive fan base, best-in-class products and superior marketing skills. Coming together in this way opens the door for amazing opportunities for both companies and, more importantly, fans of Onkyo and Gibson.”


Related links:
ECM Plus Reviews

Advertisements

Leave a comment

Filed under Asset management, Capital Management, Content Creation, Digital Media Management (DMM), Enterprise Resource Planning (ERP), Equity Capital Markets, Finance, Industry News, Marketing asset management, Media asset management

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s