Acquisition accelerates delivery of e-Commerce and digital marketing solutions to improve customer experience
By ECM Plus staff
ECM Plus +++ EPiServer has acquired Mediachase, an e-commerce and collaboration software provider. Terms of the deal were not disclosed.
According to the company, the deal will bring together its existing digital marketing capabilities with Mediachase’s e-commerce framework to meet next generation cross-channel needs for delivery to EPiServer’s partner and customer network.
“Our partners and customers have asked us move our e-Commerce solution forward at a faster pace,” Martin Henricson, CEO of EPiServer said. “This acquisition builds on a great technology partnership and puts us in position to deliver greater value to our customers and partners who are capitalising on the exploding e-Commerce market.”
The combined business is equipped to support a larger customer base and to allow a broader partner network to serve the market. New and existing customers have access to the proven EPiServer Commerce solution built on Mediachase technology, as well as the broader EPiServer platform that can accommodate cross-channel sales and digital marketing features available to some of the most advanced brands today.
The acquisition supports EPiServer’s goal to offer its partners an online commerce vehicle equipped with features and capabilities that are critical to providing a great online customer experience. By engaging customers across social, mobile and web channels, personalising visitor experiences for greater conversion, and by bridging the gap between online and in-store experiences, EPiServer’s enhanced suite offers demanding time-to-market requirements and meets wide ranging business needs.
EPiServer said it began its relationship with Mediachase in 2009 rolling out scalable and flexible e-commerce for businesses including INTERSPORT, Hallmark, and Libris. The combined business grants the customer and partner network access to a comprehensive lineup of software products, services, and business communication solutions that enable strong e-commerce and digital marketing capabilities for any size organisation.
“Bringing Mediachase’s dynamic solution into the EPiServer suite allows for a seamless transition, as Mediachase’s commerce engine merges tightly with the EPiServer platform,” Henricson said. “Our customers have taken advantage of EPiServer Commerce to deeply integrate into common business systems while proving the flexibility of the EPiServer platform for enterprise customers. Advancing our product management and marketing features is the next logical step.”
With this acquisition complete, EPiServer expands their coverage in the U.S. market to include 150 new clients from Mediachase, as well as their product portfolio.