Belgian DAM doyen bolsters SDL links in CXM move

Image representing ADAM Software as depicted i...

Belgians bolster DAM efforts

Retail client content project spurs firms in joint operations for customer satisfaction

By ECM Plus staff

ECM Plus /London/ +++ Ghent-based ADAM Software and SDL have just reaffirmed their partnership to offer customer experience to companies with large-scale e-commerce operations.

According to the two firms, the move builds on a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content.

The firms added that they believe companies such as large fashion retailers need a high-level of service and complex customer experience management (CXM) technology solutions to manage the vast amount of content on their Web pages.

Content such as product information, images and video is composed of multitudes of files that require orchestration on the back end to create an online catalog and enable search capability, and for retailers and large enterprises with petabyte-sized databases, smart management of digital assets is a crucial but complicated process.

“As the leading provider of digital asset management (DAM) and product content management (PCM) software, we value our partnership with SDL as we continue to pursue opportunities in North America,” said Pieter Casneuf, CEO of ADAM Software.

“SDL Tridion® provides an easy-to-use, intuitive interface that allows marketers to create dynamic customer experiences by providing the right content, through the right channel, at the right time, to the right person and in the right language. We firmly believe that these are the keys to strong global customer experience management and we are proud to partner with the leader in this space.”

Jan Jaap Kolleman, CEO of SDL Content Management Technologies division added: “Combining two leading technologies from SDL and ADAM promises enterprise customers the strongest solution to manage both their extensive content and their digital customer experiences.”

The combined solution offered also caters for enterprise-ready content management platforms.

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Filed under Asset management, Content Categorisation, Content management system (CMS), Content marketing, Customer Relations Management (CRM), CXM - Customer Experience Management, Digital asset management, Digital Media Management (DMM), E-commerce & e-tailing, Enterprise Content Management, Joint Ventures & Partnerships, Marketing asset management, Marketing operations management, Media asset management, Media Content, PCM - Product Content Management, Product Information Management, Vendor News, Web Content Management, Workflow

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