Category Archives: Content Categorisation

All content management systems must recognise specific content parameters to make decisions based on time, approval, subject, word count, article type etc. Categorisation tools ensure content can be easily retrieved for web publishing by an automated content delivery system.

DownloadBuyer.com adds new PC and Mac games to content catalogue

Now available the Latest and Greatest Games from Electronic Arts, Bethesda, Square-Enix, Eidos, Ubisoft, Capcom, Rockstar, Atari and many many more. All At Competitive Prices and Backed by Downloadbuyer’s Outstanding Customer Service

By ECM Plus staff

ECM Plus +++ DownloadBuyer.com, the online software superstores, have just added over 1,000 new gaming titles to their gaming download store!

“An extensive games catalogue has always been planned at DownloadBuyer.com, and now it is a reality – it’s fair to say we now have one of the most extensive retail software catalogues in the world, covering Windows and Apple Mac, at very competitive prices and available within minutes of purchasing.” Said Jon Silvera, Managing Director of Downloadbuyer.com. Continue reading

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Filed under Content Categorisation, Content Creation, Content marketing, Content Recommendations & Targeted Advertising, Media asset management, Media Content, Vendor News

Flickr Killer? FSF backs MediaGoblin for free media sharing platform

Part of the official logo from the Free Softwa...

FSF backing MediaGoblin and StatusNet

FSF rallies support for GNU MediaGoblin to make media publishing free “as in freedom”

By ECM Plus staff

ECM Plus /London/ +++ The Free Software Foundation is backing the GNU MediaGoblin project’s fundraiser at http://mediagoblin.org/pages/campaign.html – a community-developed free – as in freedom – software that enables users to share their experiences through photos, videos, and audio in a decentralised way.

MediaGoblin ‘sidesteps’ current media-publishing gatekeepers, FSF said. Continue reading

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Filed under Collaboration platform, Content Categorisation, Content Delivery, Content Delivery Networks (CDN), Content Management, Content management system (CMS), Digital asset management, Digital Media Management (DMM), Joint Ventures & Partnerships, Media asset management, Media Content, MFT - Managed File Transfer, Open Source, Social Content Management, Software, UGC - User-generated content, Video Content Management & Delivery (VCM), Web Content Management

Belgian DAM doyen bolsters SDL links in CXM move

Image representing ADAM Software as depicted i...

Belgians bolster DAM efforts

Retail client content project spurs firms in joint operations for customer satisfaction

By ECM Plus staff

ECM Plus /London/ +++ Ghent-based ADAM Software and SDL have just reaffirmed their partnership to offer customer experience to companies with large-scale e-commerce operations.

According to the two firms, the move builds on a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content. Continue reading

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Filed under Asset management, Content Categorisation, Content management system (CMS), Content marketing, Customer Relations Management (CRM), CXM - Customer Experience Management, Digital asset management, Digital Media Management (DMM), E-commerce & e-tailing, Enterprise Content Management, Joint Ventures & Partnerships, Marketing asset management, Marketing operations management, Media asset management, Media Content, PCM - Product Content Management, Product Information Management, Vendor News, Web Content Management, Workflow

Book search case threatens librarians’ access to information

Hugh D'Andrade's design to commemorate Electro...

Hugh D’Andrade’s design to commemorate Electronic Frontier Foundation’s 20th Birthday.

Ignoring fair use doctrine, Authors Guild suit tries to block valuable resource

By ECM Plus staff

ECM Plus /London/ +++ The Electronic Frontier Foundation has filed an amicus brief urging a federal court to find that the ‘fair use doctrine’ shelters Google’s Book Search “snippet” project from copyright infringement claims from the Authors Guild.

EFF was joined by three associations representing over 100,000 libraries, the Association of Research Libraries, the American Library Association, and the Association of College and Research Libraries. Continue reading

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Filed under Accessibility, Content Categorisation, Content Curation, Data mining, Data warehousing, Digital asset management, Digital Media Management (DMM), Digital rights management, Digitization, Industry News, Intellectual Property (IP), Records & Information Management (RIM), Rights Management, Search, Web accessibility

Social media shunned by Euro CIOs as 67% block content

CIOs shunning video and social media

Europe’s chief information officers banning YouTube, Facebook, Twitter

By ECM Plus staff

ECM Plus /LONDON/ +++ European CIOs are shunning social media for business, according to a new study by Easynet and Ipanema Technologies.

The research study said that chief information officers are risking ‘alienating customers’, as well as ‘creating ineffective marketing strategies’, and ‘demotivating’ their staff and ‘eliminating’ their competitive edge. Continue reading

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Filed under Analysis, Content Categorisation, Content Delivery, Content Management, Content management system (CMS), Content marketing, Digital asset management, Enterprise Content Management, Enterprise Social Software (ESS), Enterprise Social Technology, Marketing asset management, Risk Analysis, Risk Assessment, Risk Management, Social Content Management, Social Content Marketing, Software, Trusted Content

Content owners offered multi-petabyte storage architecture

Quantum dots

Quantum dots (Photo credit: Argonne National Laboratory)

Quantum extends storage scale with multi-petabyte size stores

By ECM Plus staff

ECM Plus +++ Storage behemoth Quantum is to expand its big data content offerings by integrating optimised object storage tech into new tiered-storage and management offerings, the corporation has stated. Continue reading

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Filed under Content Categorisation, Content Creation, Content Curation, Content Delivery Networks (CDN), Content Governance, Content management system (CMS), Data centres, Data Governance, Data storage, Enterprise Content Management, SAN (Storage Area Networks)

DataStoreDSX ups the ante in ECM fray

ECM Plus - The Voice of Content - www.ecmplus.com

Enterprise content and compliance controls relentless growth of content

By ECM Plus staff

ECM Plus +++ Enterprise content, risk and compliance management software vendor Hitec has just launched DataStoreDSX enterprise content management platform. Continue reading

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Filed under Content Categorisation, Content Management, Content management system (CMS), Data Governance, Data storage, Document archiving & retrieval, Document Management, Document scanning & imaging, ecm, Enterprise Content Management, ICR - Intelligent Character Recognition, OCR - Optical Character Recognition, OMR - Optical Mark Recognition, Output management, Records Management, Search, SharePoint, Storage, Vendor News

NAB SHOW: TV content session tackles mainstream media miasma


NAB Show Floor

NAB Show in Las Vegas

Session to examine distribution of TV content across new platforms

By PAUL QUIGLEY

ECM Plus +++ This year’s NAB Show is to take on the challenging issues of the day in mass media, with a new super session given over to what it calls the ‘Connected TV’, which is set to feature industry pundits opining on their take on a ‘new Internet’ and the video devices that are impacting the maisntream media’s television fate.

2011’s  NAB Show promises quite a paradigm shift for content creators with the debut of a the Super Session examining the new ways in which content is delivered to people and the ramifications such developments have on the mainstream media TV’s future.  Continue reading

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Filed under 4G, Content Categorisation, Content Curation, Content Delivery, Content Delivery Networks (CDN), Content Management, Content Monetization, Content Provision & Creation, Content Syndication, Digital Media Management (DMM), Industry News, Media asset management, Mobile Apps, Mobile Content, Social Content Management, Streaming media, Trusted Content, Workflow

Upcoming UK Census data offshoring destined for more debacles

Divisions of the United Kingdom

ONS offshoring Briton's personal data for £150m

Report reveals 2011 UK Census of private data set to go offshore to foreign agencies, increasing probability of yet more Government-sanctioned personal data breaches

ECM Plus – A new Guardian report indicates that the British Government’s Office of National Statistics is to pay a foreign agency £150 million in taxpayer money to undertake the collection and processing of Britain’s families and personal income data, with new extra questions in this year’s Census demanding to know the details of sources of incomes as well as additional personal data in the 32-page questionnaire, now destined to go offshore in the government cutbacks and ‘efficiency-savings’ outsourcing deal. Continue reading

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Filed under Business Intelligence (BI), Content Categorisation, Content Fingerprinting, Content Management, Content Monetization, Content Protection, Content Security, Data centres, Data Governance, Data privacy, Data protection, Data storage, Document archiving & retrieval, Document Management, Document scanning & imaging, Forms management, processing, eForms, Information Governance, Information security, Records Management, Scanning, Search, Security Content Management (SCM)

Wmode moves in on monetisation

Hey Funny Or Die, You're Blocking Your Own Content

Content: Picture: extraface

Multi-dimensional monetization affiliate commerce exchange to monetise and federate gateway for mobile value chain.

BY PAUL QUIGLEY

ECM Plus – Wmode’s new ACE platform builds on its existing billing and payments technologies for wireless carriers, the company said, by expanding the service offering to include mobile service providers, app providers, and content providers.

According to Wmode, organisations are able to connect together, enabling commerce between them and end-users, by providing a suite of app store functionality.

Some of the platform’s highlighted functions include: identity management, subscription management, payment processing and settlements, affiliate merchandising, analytics and reporting.

The ACE Identity Management features include federated IDs across multiple applications, a common user authentication platform, and a digital locker, Subscription Management incorporates service access control and end-user self-serve management, while Payments and Settlements focuses on settlements of transactions between multiple parties, flexible billing, eWallet, virtual currency, stored value services, and incorporating loyalty programs. The Affiliate Merchandising engine contains bundling, promotions, coupon codes, affiliate codes, dynamic business models, app discovery services, and many other techniques that enable users to find and sign up for suites of apps. Finally, Analytics and reporting includes tracking, data mining and transactional reporting of all services and applications.

Terry Hughes, head of market development at Wmode said: “Today’s app stores typically have a limited set of relationships between the store provider, the merchant and the end user; ACE enables multiple parties to connect together to integrate, bundle, price, deliver, collaborate and innovate, knowing that the complexities of payments, tracking, reporting, analytics and fulfillment are being taken care of. To deliver this, ACE leverages some of the ICT industry’s best-of-breed technologies including digital authentication, federated ID management, subscription services, advanced payment processing and settlement tools, and affiliate marketing systems.”

Wmode said ACE is targeted to help wireless carriers, app store providers, major brands, and service providers who want to monetize interconnected and complex mobile value chain.

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Filed under Asset management, Business Process Management, Content Categorisation, Content Delivery, Content Management, Content Monetization, Content Provision & Creation, Content Security, Content Syndication, Customer Relations Management (CRM), Digital Media Management (DMM), Digital rights management, Enterprise Resource Planning & Management, Media asset management, Mobile Analytics, Mobile Content, Telecommunications, Vendor News

FEATURE: Getting To Grips With Data Classification

Image representing CREDANT Technologies as dep...

Image via CrunchBase

It has to be done so where do you start, where do you stop
and what do you do the in the meantime? Sean Glynn, VP Product Development Credant Technologies investigates.

Data classification is not a new concept. It is a fundamental requirement for information security, and the consequences for failing to fully implement a data classification scheme can be disastrous. Nevertheless, while many organisations start data classification projects they all too often struggle to complete them. This article outlines what should be included in a data classification project, examines why many fail to get off the ground and the steps companies should take to protect sensitive data while it’s in progress.

Data classification essentially means assigning a level of sensitivity to data used by an organisation, and it forms a critical component of Information Lifecycle Management (ILM). While classification systems vary from country to country, and indeed organisation to organisation, most have levels corresponding to the following general definitions (from the highest level to lowest): top secret; secret; confidential; restricted (or sensitive); and unclassified.

While computer programs exist that can help with data classification, ultimately it is a subjective business and is often best done as a collaborative task that considers business, technical, and other points-of-view. Different departments within an organisation all need to be consulted and will have different views on what is, and isn’t, sensitive and how it is best protected. An additional aspect to consider is whether a document that is confidential today will remain so for the duration of its life.

For example, a public company’s financial results will be extremely sensitive prior to announcement yet, once in the public domain, confidentiality is no longer an issue.

With so many people involved in the decision process, and the constantly changing status of information, it is easy to see what causes delays or even the complete downfall of many data classification projects.

Practical Tips for Implementing a Data Classification Scheme
With these challenges identified, we’ve outlined some practical approaches to implementing a data classification scheme to help you get started:

Understand what is realistically achievable: If you’ve ever tried to do everything at once you’ll recognise that inevitably nothing gets done and the same is true with data classification. That said, it is equally true that something is better than nothing. By breaking the project down into smaller, targeted and manageable pieces with regular reviews and implementation targets, you will start to chisel away at the task.

Set the bar at a realistic height: There are varying degrees of discipline and compliance with a data classification project. Unfortunately, not every organisation is lucky enough to have a completely disciplined workforce so, if there is likely to be resistance, opt for a simpler scheme ratherthan one that is overly regimented or complex and so likely to cause resistance among users.
 
Keep your friends close and your enemies closer: Regardless of how rigid or simplistic your control strategy is, it is going to need support from others within the organisation if it’s to be accepted and embraced. By consulting with key individuals early on in the process, and ensuring they feel part of its design and introduction, the project is less likely to receive hostility during its implementation.
 
Approve the data classification strategy asap, even if full implementation is delayed. First, it costs nothing at this stage; secondly, any new systems can be designed with data classification in mind, narrowing the implementation burden to existing systems; and finally, if confidential information is inadvertently disclosed, the security program can point to the classification strategy and push accountability to the line of business managers that have not yet implemented it.
 
Use regulation to argue your case: Increased legislation is one of the most effective tools that can be used by a security program. Reference these regulations to bring awareness of the need for data classification and give the security program the necessary muscle and support to get implemented.

Classify networks instead of data: For organisations where classification of data appears to be an unreachable goal, try classifying the networks instead of the data.  Whilst network classification is not a trivial exercise, it is often easier than the implementation of a comprehensive data classification scheme for data that is digitally stored in large organisations.

Something is better than nothing: While you’re going through the process of identifying your sensitive data and how best to protect it, it will quickly become clear if you have sensitive data that needs protecting. A comprehensive endpoint data encryption solution, protecting data where it resides on laptops, desktops, smartphones and the now ubiquitous USB Thumb Drives everyone seems to use, is an important tool that can be rolled out across the organisation, even before a data classification project is completed, and can then be utilised moving forwards.

However, be warned, not all encryption solutions offer the same protection. Ideally, you need something that:

– can be rolled out, managed and maintained centrally
is user specific, not device dependant, so that even if a PC is shared the users data isn’t

– will be enforced so users can not circumnavigate its use

– covers all forms of data regardless of the program in which it is created; the network where it resides or the device it is carried on

– should not impede the device’s performance

There is no short cut to faster data classification but there are solid arguments for why it should be undertaken, correctly. While it is true that information can’t be adequately protected if there’s no way of tracking its location, value and sensitivity to leakage, equally while it’s waiting to be rated it is vulnerable to exploitation. If you know you’ve got valuables somewhere in the building, you install an alarm system and make sure entry and exit points are secured – shouldn’t you at least do the same for your data?

Classification Definitions

Top Secret The highest level of classification of material on a national level. Such material would cause “exceptionally grave damage” if made publicly available;

Secret: Such material would cause “grave damage” if it were publicly available;

Confidential: Such material would cause “damage” or be “prejudicial” if publicly available;

Restricted: Such material would cause “undesirable effects” if publicly available. Some countries do not have such a classification;

Unclassified: Technically not a classification level, but is used for documents that do not have a classification listed above.

www.credant.com

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Filed under Content Categorisation, Content Security, Document Management, Features, ILM (Information Lifecycle Management), Reporting, Security Content Management (SCM)

Adobe and Samsung breathe new life into smart TVs with AIR

Taken at the 2009 Consumer electronics show, L...

Image via Wikipedia

Samsung becomes first hardware manufacturer to integrate AIR 2.5 into TVs and Blu-ray players

BY PAUL QUIGLEY

ECM Plus – BREAKING NEWS – CES Show, 2011 Las Vegas, Nevada:  Samsung Electronics and Adobe are teaming up to embed Samsung’s Smart TV platform to be the first to integrate support for Adobe AIR 2.5 for TV.

According to the duo, developers will now be able to build, distribute and monetise standalone applications through Samsung’s Smart TV applications store, Samsung Apps.

The companies said they hoped that the integration of AIR for TV with Samsung’s Smart TV platform would create new opportunities for Adobe Flash Platform developers to use Adobe Creative Suite 5 to author content for AIR for TV.

All of Samsung’s 2011 Smart TVs and Smart Blu-ray players will include support for Adobe AIR for TV, the companies said.

“Content publishers want to extend their reach from smartphones to the largest screen in the home, all without sacrificing the unique context and experience of each screen” commented Shantanu Narayen, president and CEO of Adobe. “Samsung is the first device manufacturer to embrace Adobe AIR for TV, and together we will enable developers to extend media applications, social games and other forms of rich content to televisions and a wide range of Samsung devices.”

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Filed under Content Categorisation, Content Delivery, Content Monetization, Content Provision & Creation, Content Syndication, Digital rights management, Media asset management, Mobile Content, Streaming media, Vendor News

Clarion call for Digital Content Monetisation Show

DCM Europe 2011 – 24-26 January 2011, Millennium Gloucester Hotel, London

ECM Plus – Receive a 10% discount when you register with promotional code ‘ECM’. Register online at http://www.dcm-eu.com, call +44 20 7067 1867 or email info@dcm-eu.com

Digital Content Monetisation is the only event in Europe to focus on key changes you can make to your digital value chain to contribute to solid digital ROI.

Join over 114 senior experts from across TV, gaming, music, film, broadcasting, publishing, and sports to uncover successful strategies.

You’ll meet key speakers from content owners and media services including:
TV4, ITV, Bauer, Turner, Channel 4, SKAI, BSkyB, Warner Bros, Universal Pictures, LoveFILM, FilmFlex, News International, le Figaro, The Telegraph Group, The Guardian, Konami, Electronic Arts, SEGA, SCEE, Blitz Games, Penguin, Pan MacMillan, Random House, Real Madrid, Euroleague Basketball, WTA, Rugby Football League, Facebook, Mumsnet.com, Youtube, Spotify, SeeSaw and We7.

We have recently done a series of interviews with DCM speakers. Get an insight into what they have to say on the issues affecting media and content owners in monetising their content:

Henning Lindblad, VP Digital Marketing, WTA – discussing expanding the global reach of a sports brand, plus the critical role of social media in monetisation

Cosmo Lush, VP Digital Business Development, EMI Music – speaking about what devices excite him right now, how paywalls will revolutionise the way we pay for content and how the music industry has responded to piracy.

Trevor Albery, VP EMEA, Anti-Piracy Operations, Warner Bros – explaining how commercial, legal and anti-piracy teams can work together to combat illegal file-sharing.

Keep checking back as we will be adding more speaker interviews over the next few weeks.

You can also get a flavour for our DCM events by viewing video footage from our DCM New York event which took place in October. You can view – for free – the best panel sessions from the first day of the conference. This is a great opportunity to get your hands on some of the stories and tactics under discussion.

Register:

Online: http://www.dcm-eu.com
Email: info@dcm-eu.com
Tel: +44 (0)207 067 1867

www.dcm-eu.com

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Filed under Brand asset management, Content Categorisation, Content Delivery, Content Management, Content Monetization, Content Provision & Creation, Content Security, Content Syndication, Digital asset management, Digital Media Management (DMM), Industry News, Intellectual Property (IP), Media asset management, Mobile Content, Rights Management, Streaming media

PlaySpan partnes IP for content monetization

Image representing IP Commerce as depicted in ...

Image via CrunchBase

PlaySpan and IP Commerce touts payment method for digital content publishers

BY PAUL QUIGLEY

ECM Plus – IP Commerce is to join forces with PlaySpan, a Monetization-as-a-Service player in a new venture to deliver PlaySpan’s monetization solutions to both social and digital content developers via IP Commerce’s managed services platform.

According to IP, the partnership will also enable so-called ‘last-mile innovation’ for the $2.1 billion digital goods market for social and digital content developers to attract, convert and retain more customers by offering a large variety of secure and convenient in-app payment methods bundled within segment-specific Workflow.

Templates contain value-added services, modules and business rules enabled through IP’s managed services platform.

“The relationship with IP Commerce marks a significant merchant growth opportunity for PlaySpan’s Monetization-as-a-Service platform” commented Karl Mehta, CEO of PlaySpan. “Their established connectivity with leading acquirers and 360-degree platform approach allow us to immediately add valuable new distribution channels and fast-track strategic business agreements without technology lag times and associated costs.”

Alfred ‘Chip’ Kahn IV, CEO, IP Commerce added: “Our acquiring and processing partners are increasingly focused on targeted market segments because different software developers need different tools and Value-Add Services. PlaySpan’s pioneering approach and global reach into the digital goods segment, coupled with a growing demand for digital content monetization solutions, makes them the ideal partner to facilitate strong growth in this integrated payments market segment.”

PlaySpan said its monetization solutions is now used for more than 1,000 online games, social networks, and online videos. Their ‘Monetization-as-a-Service’ platform could also enables digital publishers and developers to generate new revenue streams and grow ARPU.

Its payments product, UltimatePay delivers over 85 global payment methods in 180 countries including credit cards, mobile payments and PlaySpan’s ULTIMATE GAME CARD, the multi-game pre-paid card available in over 50,000 retail locations across North America and a growing list of countries worldwide.

Image representing Karl Mehta as depicted in C...

Image by Karl Mehta PlaySpan via CrunchBase

 

“PlaySpan’s pioneering approach and global reach into the digital goods segment, coupled with a growing demand for digital content monetization solutions, makes them the ideal partner to facilitate strong growth in this integrated payments market segment” added PlaySpan’s Mehta.

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Filed under Content Categorisation, Content Delivery, Content Monetization, Content Provision & Creation, Content Syndication, Digital Media Management (DMM), Enterprise Social Software (ESS), Intellectual Property (IP), Media asset management, Mobile Content, Streaming media, Vendor News

Top 5 trends for 2011 in mobility, cloud and content

Image representing Enterprise Mobile as depict...

Enterprise mobility moves content outside to the cloud

Mobile enterprise market in 2011 drives strategic business growth and brand loyalty;

BY PAUL QUIGLEY

ECM Plus – Mobile apps vendor Antenna has just published its ‘Top Five Trends’ for the mobile enterprise in 2011, with its predictions for the prevalence of mobility.

According to Antenna, the mobile enterprise market will significantly expand during 2011, driven by what is calls the continued ‘consumerisation’ of the enterprise and the proliferation of smarter mobile devices.

It said that businesses will make use of mobile and social technologies to provide instant gratification for users, offering ‘relevant information’ and dynamic content at the point of need.

Antenna also said this would see services and goods with deeper end user insight and a more personal touch, for what is dubs as ‘deploy happiness’ to ‘a world with increasingly connected, passionate and engaged employees and customers’.

The rationale for this, or ‘the foundation that underpins and enables these advancements’ as Antenna puts it, will be a so-called ‘mobile cloud’.

As IT organisations simplify the integration of mobile into existing technology infrastructure, choosing to ‘consume’ mobile applications and services in a hosted, on-demand model will be a key trend, Antenna claims,  rather than by building the mobile infrastructure and platform themselves.

Antenna said the top five mobile enterprise market trends will be:

1. Mobile is the Mortar
Many industry analysts predict smartphone sales will eclipse PC sales by 2012. Tablets such as the iPad, those powered by Android, and soon RIM’s PlayBook are being adopted at unprecedented rates. Antenna has already seen a sharp uptake in enterprise tablet interest, and 2011 will prove to be the first year of significant tablet deployment, which will likely come at the expense of laptops. The mobile channel will become seamless, as enterprises integrate mobility with their ‘bricks and clicks’ operations. Mobility is not a separate channel but one that has the unique ability to drive new growth to Web and physical storefronts, augmenting growth, driving new revenues, and deepening customer relationships with the brand.

2. The Mobile Cloud Reigns
Cloud-based mobility (a set of hosted services, typically powered by a mobile enterprise application platform or MEAP) will allow businesses and service providers to offer a ‘switch in the cloud,’ enabling them to build, publish, manage and secure mobile apps and content and scale mobility projects much more rapidly and cost effectively. As mobile apps proliferate for employees, customers and partners, enterprises will look to deploy their own branded app stores for greater application management, control and protection of the brand.

3. Mobile Commerce Ka-Chings
In almost every industry, but especially in retail, mobile apps will enable mobile commerce to flourish. Businesses must get up close and personal with their users, understand their exact needs in real time and deliver incentives and information to get consumers into the stores and to drive them to make purchases on websites. Mobile apps that seamlessly integrate collaborative technologies, contextual and location-based information, and rich content will generate new commercial revenue streams. In addition, business intelligence, monitored and acted upon in real time, will become a key piece of the 2011 landscape as part of mobile commerce growth.

4. Mobile Marketing with Meaning
Truly hundreds of thousands of mobile apps now occupy the “appmosphere,” and the number is growing at an exponential rate. In 2010, Antenna observed a key shift: Mobile users are no longer defined purely as workers, consumers, customers or partners – they are people. To thrive in the new era of mobile marketing, which will ramp up significantly in 2011, organisations must dive into the exciting discipline of intelligently interacting with mobile users and engaging with them in more meaningful ways that make their lives just a little bit easier.

5. Mobile Apps in More Flavours; Mobile Content and HTML5 on the Rise
Natively-built mobile apps will continue to grow, but app and content consumption via mobile Web browsers will also become a key component of a comprehensive enterprise mobility strategy. Pure Web or ‘thin client’ apps rely on a constant wireless connection to access content, in contrast to thick client native apps which retain data locally allowing the user to continue to work in the event of signal loss. ‘Rich apps’ that straddle this divide will become more common in 2011 as HTML5-enabled browsers become widely available. Utilising the HTML5 specification, companies can offer the best of both worlds via HTML5 apps that combine the “write once, deploy to many” capabilities of Web-based apps with the offline data access and rich UI of the native app.

However, enterprise mobile strategy in 2011 must incorporate the growth in HTML5 apps, Antenna stated, with multimedia content and mobile web usage ensuring a well-managed and secure environment exists for their deployment and use, it added.

“As businesses enter the new decade and younger people continue to shape consumer and enterprise behaviour, mobile is hands down where to invest for accelerated innovation, brand differentiation, and real shareholder value,” said Jim Hemmer, President and CEO of Antenna. “It’s a hugely exciting time and Antenna is committed to delivering innovative solutions that help our customers get ahead of the latest technology, develop trendsetting apps that spread happiness, and deliver measurable value to all businesses.”

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Filed under Analysis, CCM (Cloud Content Management), Cloud Computing, Content Categorisation, Content Management, Content Syndication, Enterprise Content Management, Mobile Content

Diurnal demand drives Day to DemandBase

Image representing Chris Golec as depicted in ...

DemandBase CEO Chris Golec

Day harnesses Demandbase for content targeting to biz web visitors

ECM Plus – Day Software, recently acquired by Adobe, has tapped Demandbase Inc., a technology company providing B2B marketing – which also happens to be jointly-funded by Adobe.

The two firms have linked up to form a partnership that hopes to tap into Demandbase’s so-called ‘Real-Time ID Service’, which, the company said, ‘provides B2B marketers with the intelligence of knowing which company is about to visit their website pages’.

Together with Day’s CQ5 technology, its clients can be served a tailored web page of content. based entirely on a range of pre-known information about that visiting user, profiling which has such data as the precise industry it is in, how much revenue it makes, the number of its employees, their actual office location, and the named account status.

According to the company, the plug-in also enables CQ5 customers to make web experiences more ‘relevant and engaging’ as they put it, significantly increasing site conversion rates and return on marketing.

Chris Golec, CEO and Founder of Demandbase said: “As customer interactions shift to the web, the ability to change a web experience for a specific account, industry, or size of business enables the B2B web site to move beyond brochure-ware.”

Users of CQ5 need no more software or infrastructure to start delivering a customized web experience to business visitors, the company asserted.

Day users can separate out high and low value prospects, increase engagement and conversion and make an immediately impact on the ROI across all their B2B marketing.

According to DemandBase, the real-time identification of key accounts is made possible by its Business Resolution Platform, which uses proprietary algorithms that intelligently combine a database of 800 million IP addresses across North America and Europe, over 30 million business contacts, and information from social networks critical for business including Facebook and LinkedIn.

The company said that this multi-tiered process ensures that ‘target accounts are identified’ in a fraction of a second and appended with the most current information, fully standardised for CRM and marketing automation systems.

The service is cloud-based and has matched more than 1 billion visits in 2010, the company said, and can currently identify more than 100 million businesses every month without even the use of traditional ‘cookies’ or by tracking personal information.



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Filed under Analytics & Metrics, Business Intelligence (BI), Content Categorisation, Content Management, Customer Relations Management (CRM), Enterprise Content Management, Industry News, Web Content Management, Web Experience Management (WEM), Web Performance Optimization (WPO)

Extensis Portfolio Server 9.5 takes to the web

Digital Media Arts Lab

Digital media arts lab: Picture - laffy4k

Web-based digital media management software ups the ante

ECMPlus – Extensis has just released the latest version of its Portfolio Server 9.5, the latest version of its digital asset management software.

The new release includes features and improvements that streamline management of large collections of digital media, Extensis said.

“In almost every company there are people responsible for maintaining collections of images and documents that need to be accessed by others,” said Davin Kluttz, Senior Product Manager at Extensis. “It’s important that these files are easily available to others, including those unfamiliar with the collection. Otherwise, time and money is lost when these files cannot be located”.

Version 9.5 makes finding digital media extremely easy by providing a central place to locate and use files via the web or Mac and Windows desktop software. This release further improves efficiency with simplified setup options and new Web Client features for viewing and selecting files.

PS 9.5 features web-based administration for setting up users, catalogues and other settings remotely. The MediaRich media-processing engine from Equilibrium included with Portfolio Server has been updated along with support for additional file and metadata formats. New features also include augmented web client, flagged items, full screen and filmstrip previews.

Portfolio Server is built on Java J2EE, Adobe FLEX, JBoss and OpenOffice.org. An optional SQL Connect module, coupled with Extensis’ database, provides scalability and integration. Portfolio Server 9.5 is available in English, French, German and Japanese. Solutions start at an estimated retail price of $6,416.


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Filed under Content Categorisation, Content Delivery, Content Provision & Creation, Digital asset management, Enterprise Content Management, Output management, Vendor News

Apple app dev chink will make Android malfunction

The Android Emulator home screen.

Dead, or just pining for the fjords?

Apple ‘ground rules’ opening loosens stranglehold, dooms competition

ECMPlusby Paul Quigley – News that Big Stevie Jobs has decided to open the kimono on Apps for developers, albeit a limited exposure to a ‘virtual open source’ paradigm for software content and app development, is tantamount to a change in religion to the Cupertino control freakery extant until today.

The commercial upshot? Android is dead. Death by a thousand cuts, the apps will always play second fiddle to the Apple corps, and what’s more, people find iXXX sexier.

Much as when Windows apps flourished back in the day, post Windows 3.0/3.1 into Workgroup era, the floodgate for apps is about to open. Bye bye Android. Competition can be cruel.


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