Category Archives: Marketing asset management

EpiServer connects up with SharePoint

På EPiSERVER-kurs

På EPiSERVER-kurs (Photo credit: jonkpirateboy)

EPiServer optimises collaboration and customer experience with EPiServer Connect for SharePoint

By ECM Plus staff

ECM Plus +++ Content management bellwether EPiServer has just launched its new EPiServer Connect for SharePoint product, in what the company claims as being the first add-on of its kind integrating SharePoint 2013, 2010 and/or 2007 with EPiServer 7 CMS.

EpiServer said the new version enables business users to bring their SharePoint assets to the web with EPiServer Connect for SharePoint also helping marketers to use SharePoint enterprise content management and to convert internal collaboration into online marketing results, EpiServer said.

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Filed under Enterprise Content Management, Industry News, Marketing asset management, Marketing operations management, Media asset management, SharePoint

Belgian DAM doyen bolsters SDL links in CXM move

Image representing ADAM Software as depicted i...

Belgians bolster DAM efforts

Retail client content project spurs firms in joint operations for customer satisfaction

By ECM Plus staff

ECM Plus /London/ +++ Ghent-based ADAM Software and SDL have just reaffirmed their partnership to offer customer experience to companies with large-scale e-commerce operations.

According to the two firms, the move builds on a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content. Continue reading

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Filed under Asset management, Content Categorisation, Content management system (CMS), Content marketing, Customer Relations Management (CRM), CXM - Customer Experience Management, Digital asset management, Digital Media Management (DMM), E-commerce & e-tailing, Enterprise Content Management, Joint Ventures & Partnerships, Marketing asset management, Marketing operations management, Media asset management, Media Content, PCM - Product Content Management, Product Information Management, Vendor News, Web Content Management, Workflow

Social media shunned by Euro CIOs as 67% block content

CIOs shunning video and social media

Europe’s chief information officers banning YouTube, Facebook, Twitter

By ECM Plus staff

ECM Plus /LONDON/ +++ European CIOs are shunning social media for business, according to a new study by Easynet and Ipanema Technologies.

The research study said that chief information officers are risking ‘alienating customers’, as well as ‘creating ineffective marketing strategies’, and ‘demotivating’ their staff and ‘eliminating’ their competitive edge. Continue reading

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Filed under Analysis, Content Categorisation, Content Delivery, Content Management, Content management system (CMS), Content marketing, Digital asset management, Enterprise Content Management, Enterprise Social Software (ESS), Enterprise Social Technology, Marketing asset management, Risk Analysis, Risk Assessment, Risk Management, Social Content Management, Social Content Marketing, Software, Trusted Content

New muzak model is music to the ears of British retailers

English: Stratford Shopping Centre.

EngIish shopping centre in Stratford

Licence-free background music service MusicStream claims millions in saving for retailers

By ECM Plus Staff

ECM Plus +++ MusicStream, a royalty-free music operator has just launches a new service which boasts to be an exclusively rights-free digital background music service.

According to the company, the music and management control features have been designed specifically for retail, leisure and hospitality business use. Continue reading

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Filed under Content Delivery, Content marketing, Content Recommendations & Targeted Advertising, Digital rights management, Event Reviews, Industry News, Marketing asset management, Marketing operations management, Media asset management, Media Content, Mobile Apps, Multichannel Delivery

Axe gods grab hi-fi firm in high-end audio expansion

English: Downtown Nashville

Nashville, Tennessee, home of Gibson Guitars

Gibson acquires stake in Onkyo Japan and majority interest in Onkyo USA

By ECM Plus staff

ECM Plus +++ American musical instrument manufacturer Gibson Guitar has just inked a strategic partnership with Onkyo Corporation, the Japanese audio specialist.

According to the Nashville firm, Onkyo will give Gibson’s newly-formed pro audio division substantial technology resources. Continue reading

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Filed under Asset management, Capital Management, Content Creation, Digital Media Management (DMM), Enterprise Resource Planning (ERP), Equity Capital Markets, Finance, Industry News, Marketing asset management, Media asset management

Troy truth seekers drive into digital asset marketing

Triumph TR7 V8

Auto assets - oft copied, never surpassed. Image: rutthenut

Digital asset delivery community for automotive OEM launched, as SaaS-based TRUexchange and TRUcore SOA enable collaboration for auto makers

By ECM Plus staff

ECM Plus +++ Managed file transfer specialist vendor Trubiquity has rolled out a new digital asset delivery community for marketing arms of automotive OEMs. Continue reading

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Filed under Collaboration platform, Digital asset management, Marketing asset management, Marketing operations management, MFT - Managed File Transfer, SaaS (Software-as-a-Service), Vendor News

Spiritual rising as German CMS invests in e-tail therapy

Image representing e-Spirit as depicted in Cru...

FirstSpirit gets German e-commerce build

CMS for e-commerce sites at Media Markt and Saturn

By ECM Plus staff

ECM Plus +++ Germany’s Markt and Saturn retail stores are installing new e-commerce web sites based on FirstSpirit from the German-based firm e-Spirit.

According to the Teutonic firm, they are integrating their spiritual CMS in their multichannel platform based on WebSphere Commerce. Continue reading

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Filed under Content management system (CMS), E-commerce & e-tailing, Marketing asset management, Marketing operations management

Believe in Godin: Up close and personal with a guru

Marketing ‘guru’ Seth Godin gets personal over success

By ECM Plus staff

ECM Plus +++ Seth Godin, author of Purple Cow, the marketing book of the decade, has revealed in a Grant Thornton publication just what makes him tick – both in business and in private life, the moments that he said changed his life forever. Continue reading

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Filed under Brand asset management, Content marketing, Industry News, Marketing asset management, Media asset management, UGC - User-generated content

Kentico gives web content management marketing muscle

Kentico CMS - ECM Plus - www.ecmplus.com

Beta release with integrated customer experience management

By ECM Plus staff

ECM Plus +++ Web content management system vendor Kentico Software has just taken the wraps off its new beta version of Kentico CMS 6 which now boasts a new product line – Kentico Enterprise Marketing Solution. Continue reading

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Filed under Digital Media Management (DMM), Marketing asset management, Marketing operations management, Vendor News, WCM, Web Content Management, Web Experience Management (WEM), Web publishing management

Sitecore acquires partner in print media push

Sitecore CEO keynote

Sitecore CEO Michael Seifert. Image: cristoffercrusell

Sitecore acquires Pectora to bridge gap between print and digital

By ECM Plus staff

ECM Plus +++ Sitecore has just acquired the development team and the intellectual property of Pectora, a Sitecore technology partner offering web publishing for integration with print-based projects.

According to the company, the combination of the two firms will bring together print and web design to offer print media including brochures, catalogues and magazines. Continue reading

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Filed under Document Management, Marketing asset management, Marketing operations management, Vendor News, WCM, Web Content Management, Web Experience Management (WEM), Web publishing management

Red-Blue paradigm secrets finally opened up for business

A scene as it might be viewed by a person with...

Hypermyopia Blues: a scene as it might be viewed by a person with hereditary eye disease RP

Favourite hues are linked to visual acuity

ECM Plus – The eagle-eyed among us rally to red, and the Mr. Magoos are wooed by blue. So says Diana Derval of the market research firm DervalResearch, whose newest findings are based in neuroendocrinological science. Professor Derval, who says her research shows that visual acuity determines our favorite and least favorite colors, will present these findings at the Association for Research on Vision and Ophthalmology (ARVO) conference in January.

According to DervalResearch, nearsighted people – those with myopia – tend to prefer short-wave colors like blue, whereas farsighted folks (hyperopia) gravitate to long-wave colors such as red.

It’s all a matter of simple physics, Professor Derval explains. Each color refracts differently; in other words, colors hit different places on the retina according to their wavelength. Short-wave colors such as blue and violet target the front, whereas long-wave colors such as red and yellow hit the back. The focal point of the eye is the place where all color waves meet after passing the lens, but the exact location of the focal point varies among individuals. “Because nearsighted people focus light closer to the front of the retina,” explains Professor Derval, “watching blue colors is effortless for them. To perceive red colors, on the other hand, they have to tense the ocular muscles.” Conversely, farsighted people have a shorter eyeball and the focal point is beyond the retina. Looking at red is easy on their eyes, whereas gazing at blue requires that they tense the ocular muscles. People tend to gravitate towards the colors that relax them, Professor Derval says.

DervalResearch conducted the research on men and women of various ethnicities – Chinese, Caucasian, African, and Middle-Eastern. Subjects reported their lower-order aberrations (nearsightedness or farsightedness), and then declared which color they preferred, which color they found relaxing and which color they found irritating. The reported colors were classified by their wavelength in nanometers (nm). Professor Derval found the correlation between visual acuity and color preference to be slightly stronger in women than in men.

Patrick Jansen, owner of the Optics shop New Optics in Belgium, and chairman of the Carl Zeiss Academy Belgium, decided to put this scientific approach to the test when designing a recent advertising campaign. New Optics sent out 1,000 invitation cards advertising a special offer. One side of the card was printed on a blue background with the blurb, “If you choose this color side you must be nearsighted; let’s talk about it the next time you visit.”

The reverse was printed on a red background with, “If you choose this color side you must be farsighted; let’s talk about it the next time you visit.” Jansen says that 100 people visited the shop with their invitation, and most nearsighted people did indeed prefer the blue side, saying that blue had been their favorite color since their childhood. Most farsighted people preferred red.

DervalResearch is riding the wave of a brave new trend in “neuromarketing,” which combines cutting-edge neuroscience with marketing research. And there’s a lot more to the research than simply determining people’s color preferences based on their visual aberrations. DervalResearch findings also targets those other four senses: taste, touch, smell, and hearing. Most intriguingly, there is a hormonal connection to all of this sensory research; that’s the “endocrinological” part. “Consumers are unique individuals but they are also predictable,” says Professor Derval. “Their preferences and behavior are directly linked to their biological and sensory perceptions. And these perceptions are greatly due to the influence of prenatal hormones.”

Drawing upon thousands of measurements in over 25 countries, DervalResearch developed a powerful and predictive biological segmentation tool,” the Hormonal Quotient® (HQ). “We have discovered that people’s perception of products and services – via their taste buds, hair cells in the inner ear, rod and cone cells in the eyes, and skin sensors – is linked to their Hormonal Quotient,” she says. “Knowing consumers’ HQ makes it possible to predict not only their favorite colors, but also their preferred tastes, smells, shapes, textures, and sounds.”

DervalResearch’s HQ tool was developed by studying over 50 target groups, including top executives, housewives, entrepreneurs, purchasing managers, and opinion leaders. From this Derval was able to determine eight different Hormonal Quotient® profiles. Applied properly, Professor Derval says, these profiles will allow firms to design and deliver the right consumer experience across their markets in a very cost-effective way, predicting consumers’ sensory perceptions, purchasing behavior, and product preferences based on their biological profiles. “Companies no longer need to conduct traditional, recurrent, and costly surveys,” she says. “They just have to identify the profile and Hormonal Quotient® (HQ) of their consumers once.”

A wide range of industries – food and beverage, electronics, luxury items, fashion, cosmetics, automotive, pharmaceuticals, advertising, leisure, and tourism, to name but a few – could benefit from this research.Besides conducting marketing research for global brands, Diana Derval is also the author of a book, “The Right Sensory Mix: Targeting Consumer Product Development Scientifically” (Springer) (http://tinyurl.com/TheRightSensoryMix), based on her company’s research. The book explains how to understand and predict customer preferences and offers tools for tailoring the sensory mix of color, shape, taste, smell, texture, and sound. It includes case studies from top brands including Red Bull, Sofitel, Häagen-Dazs, Björn Borg, and Nintendo. Professor Derval intends her book to help advance her firm’s mission to build a bridge between scientific knowledge and business. Science, she notes, has most often been used to explain phenomena, but it has been under-utilized to understand and predict consumer preferences.

Markus Kohler, Director of Packaging at Philip Morris International, endorses Derval’s approach – and her book – saying, “Professor Diana Derval breaks ‘conventional’ consumer insights with a new, scientific approach, producing unexpected strategies for predicting consumer behaviors and new ways of identifying unexplored, profitable market segments.”

But this research is not all about luring consumers to spend more of their hard-earned money.

Besides enabling marketers to fine-tune their approach and deliver the optimal sensory mix to specific market segments, Professor Derval says her work has many other useful applications. “This research will make it easier to adapt medical, public, and private services to individuals who are sensitive to certain colors,” she added.

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Filed under Analysis, Digital Media Management (DMM), Marketing asset management, Marketing operations management, Product Information Management

Social media mayhem as monetisation hawks set to swoop

Quel ricco sfondato di Mark Zuckerberg, founde...

From community collaboration to corporate cash cow?

Brands set To shift from community building to monetisation in social media in 2011

BY PAUL QUIGLEY

ECM Plus – It was only a matter of time. With many brands focused on building social communities in the past, their focus is shifting towards how they can make money out of these communities and social channels and social activities in 2011, says Punch Communications.

According to their research, launching a Facebook store will continue to enable brands to continue discussion with followers and fans, while also customers can buy and share products with friends and write reviews, Punch stated.

Holly Henstock at Punch added: ‘Brands have and are continuing to integrate social media channels within campaigns, alongside other channels. However with some brands now beginning to sell directly via Facebook apps such as the Facebook store, it looks likely that those brands who have invested so heavily in community building will begin to look at how they can make a return on investment. Clearly the main issue is how to do so without undermining the community itself – and it’s certain that some consumers will reject the concept of being sold to via brand pages. Nevertheless, the process is inevitable and looks set to create an interesting dynamic over the coming six to twelve months.”

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Filed under Analysis, Brand asset management, Content Monetization, Customer Relations Management (CRM), Enterprise Social Software (ESS), Marketing asset management, Marketing operations management

Sitecore releases CMS 6.4 to boost marketers’ muscle

Image representing sitecore as depicted in Cru...

Image via CrunchBase

Sitecore CMS 6.4 enables design, development and marketing to create better campaigns and web experiences with fewer resources

ECM Plus – Sitecore has released a newer version of its CMS that gives marketers, and their diverse support teams, more capability to create and monetise campaigns and web experiences.

“No matter how powerful a CMS solution, if cross-functional teams can’t intuitively use the system, marketing campaign results and Web experiences will suffer” said Darren Guarnaccia, senior vice president product marketing, Sitecore. “That’s why Sitecore has dedicated itself to developing a world-class user interface that is powerful and simple to learn. Based on iterative feedback from the Sitecore community, we made significant strides in usability with features that anticipate how marketers think and work.”

Sitecore CMS 6,4 authoring interface has new inline editing and page management features which make it easy to alter website content and layout.

Marketers and business users can move and present features such as polls, marketing forms and other content and interactive elements without relying on specialised design and development teams.

The time and resources for creating and publishing Web content and marketing campaigns is significantly reduced.

Sitecore’s browser-based editor lets users author and manage digital interactions from web pages to sophisticated mobile experiences in a simple unified interface.

Editors can work in the browser of their choice as the latest release includes support for Firefox others as well as continued support for Internet Explorer.

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Filed under Content Management, Content management system (CMS), Enterprise Content Management, Marketing asset management, Marketing operations management, Vendor News, Web Content Management, Web Experience Management (WEM)