Category Archives: Multiscreen Media

Survey finds BYOD trend ‘counter-intuitive’

English: Advent Vega Tablet PC

IT departments prompting enterprise BYOD adoption, driving tablet use and emergence of ‘three-screen reality’

By PAUL QUIGLEY

ECM Plus /London/ +++ According to a new research survey by open source software organisation Alfresco, mobile and tablet adoption is being led – not by users – but by IT departments.

Aflresco said this ‘proves counterintuitive’ to the general perception of the “consumerization of IT” trend that resourceful and driven employees bring consumer technology into the workplace, sneaking under the radars of unwitting IT departments that are resistant to change. Continue reading

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Filed under 4G, Analysis, BYOD, Enterprise Content Management, Mobile Apps, Mobile communication, Mobile Content, Multichannel Delivery, Multiscreen Media

IBC 2011: AV watermarking measurement set to probe audiences

An image with visible digital watermarking. Th...

Media watermarking

Axon and Civolution launch broadcast watermarking 

By ECM Plus staff

ECM Plus +++ Civolution watermarking technology added to AXON’s Synapse product line to open new potential in audience measurement and media interaction

Dutch AV firm Axon Digital Design has just partnered with Civolution in a deal to that the two firms hope will integrate digital watermarking for audience measurement. Continue reading

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Filed under Content Fingerprinting, Content marketing, Content Monetization, Marketing operations management, Multichannel Delivery, Multiscreen Media, Multiscreen TV, Vendor News, Video Content Management & Delivery (VCM)

IBC 2011: Recorded Multiscreen TV trumps live – research

Western Europe as defined by the National Geog...

Cultural viewing habits changing in nations of western European

French broadband homes show strongest preference for multiscreen access to PVR content

By ECM Plus staff

ECM Plus +++ New research from Parks Associates reveals that consumers in the west of Europe value multidevice access to recorded TV programmes over other new video services, including access to live TV. Continue reading

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Filed under Analysis, Multiscreen Media, Multiscreen TV, Streaming media