Category Archives: Product Information Management

Information on a company’s products is often stored on many disparate websites and databases, creating a confusing environment for both customer and sales professional. Product information management solutions ensure all information related to a specific product is kept consistent across all information channels.

Belgian DAM doyen bolsters SDL links in CXM move

Image representing ADAM Software as depicted i...

Belgians bolster DAM efforts

Retail client content project spurs firms in joint operations for customer satisfaction

By ECM Plus staff

ECM Plus /London/ +++ Ghent-based ADAM Software and SDL have just reaffirmed their partnership to offer customer experience to companies with large-scale e-commerce operations.

According to the two firms, the move builds on a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content. Continue reading

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Filed under Asset management, Content Categorisation, Content management system (CMS), Content marketing, Customer Relations Management (CRM), CXM - Customer Experience Management, Digital asset management, Digital Media Management (DMM), E-commerce & e-tailing, Enterprise Content Management, Joint Ventures & Partnerships, Marketing asset management, Marketing operations management, Media asset management, Media Content, PCM - Product Content Management, Product Information Management, Vendor News, Web Content Management, Workflow

British website speeds trounce Europeans in mobile retail report

Internet mobile and cloud monitoring firm tracks best and worst in wireless retailing performances

Image representing Keynote Systems as depicted...
Mobile retailers across Europe performing vastly differently

ECM Plus – Monitoring firm Keynote says that mobile website performance of 17 of the top retailers across five countries shows widely varied perfomances.

According to the firm, consumers are looking to their mobile handsets as their first port of call when making an online purchase, while retailers, it says, are investing heavily in making sure that their mobile offerings meet this new demand. Continue reading

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Filed under 3GPP LTE, Analysis, Analytics & Metrics, Enterprise Resource Planning (ERP), High Availability, Mobile Analytics, Mobile communication, Mobile Content, Product Information Management

Red-Blue paradigm secrets finally opened up for business

A scene as it might be viewed by a person with...

Hypermyopia Blues: a scene as it might be viewed by a person with hereditary eye disease RP

Favourite hues are linked to visual acuity

ECM Plus – The eagle-eyed among us rally to red, and the Mr. Magoos are wooed by blue. So says Diana Derval of the market research firm DervalResearch, whose newest findings are based in neuroendocrinological science. Professor Derval, who says her research shows that visual acuity determines our favorite and least favorite colors, will present these findings at the Association for Research on Vision and Ophthalmology (ARVO) conference in January.

According to DervalResearch, nearsighted people – those with myopia – tend to prefer short-wave colors like blue, whereas farsighted folks (hyperopia) gravitate to long-wave colors such as red.

It’s all a matter of simple physics, Professor Derval explains. Each color refracts differently; in other words, colors hit different places on the retina according to their wavelength. Short-wave colors such as blue and violet target the front, whereas long-wave colors such as red and yellow hit the back. The focal point of the eye is the place where all color waves meet after passing the lens, but the exact location of the focal point varies among individuals. “Because nearsighted people focus light closer to the front of the retina,” explains Professor Derval, “watching blue colors is effortless for them. To perceive red colors, on the other hand, they have to tense the ocular muscles.” Conversely, farsighted people have a shorter eyeball and the focal point is beyond the retina. Looking at red is easy on their eyes, whereas gazing at blue requires that they tense the ocular muscles. People tend to gravitate towards the colors that relax them, Professor Derval says.

DervalResearch conducted the research on men and women of various ethnicities – Chinese, Caucasian, African, and Middle-Eastern. Subjects reported their lower-order aberrations (nearsightedness or farsightedness), and then declared which color they preferred, which color they found relaxing and which color they found irritating. The reported colors were classified by their wavelength in nanometers (nm). Professor Derval found the correlation between visual acuity and color preference to be slightly stronger in women than in men.

Patrick Jansen, owner of the Optics shop New Optics in Belgium, and chairman of the Carl Zeiss Academy Belgium, decided to put this scientific approach to the test when designing a recent advertising campaign. New Optics sent out 1,000 invitation cards advertising a special offer. One side of the card was printed on a blue background with the blurb, “If you choose this color side you must be nearsighted; let’s talk about it the next time you visit.”

The reverse was printed on a red background with, “If you choose this color side you must be farsighted; let’s talk about it the next time you visit.” Jansen says that 100 people visited the shop with their invitation, and most nearsighted people did indeed prefer the blue side, saying that blue had been their favorite color since their childhood. Most farsighted people preferred red.

DervalResearch is riding the wave of a brave new trend in “neuromarketing,” which combines cutting-edge neuroscience with marketing research. And there’s a lot more to the research than simply determining people’s color preferences based on their visual aberrations. DervalResearch findings also targets those other four senses: taste, touch, smell, and hearing. Most intriguingly, there is a hormonal connection to all of this sensory research; that’s the “endocrinological” part. “Consumers are unique individuals but they are also predictable,” says Professor Derval. “Their preferences and behavior are directly linked to their biological and sensory perceptions. And these perceptions are greatly due to the influence of prenatal hormones.”

Drawing upon thousands of measurements in over 25 countries, DervalResearch developed a powerful and predictive biological segmentation tool,” the Hormonal Quotient® (HQ). “We have discovered that people’s perception of products and services – via their taste buds, hair cells in the inner ear, rod and cone cells in the eyes, and skin sensors – is linked to their Hormonal Quotient,” she says. “Knowing consumers’ HQ makes it possible to predict not only their favorite colors, but also their preferred tastes, smells, shapes, textures, and sounds.”

DervalResearch’s HQ tool was developed by studying over 50 target groups, including top executives, housewives, entrepreneurs, purchasing managers, and opinion leaders. From this Derval was able to determine eight different Hormonal Quotient® profiles. Applied properly, Professor Derval says, these profiles will allow firms to design and deliver the right consumer experience across their markets in a very cost-effective way, predicting consumers’ sensory perceptions, purchasing behavior, and product preferences based on their biological profiles. “Companies no longer need to conduct traditional, recurrent, and costly surveys,” she says. “They just have to identify the profile and Hormonal Quotient® (HQ) of their consumers once.”

A wide range of industries – food and beverage, electronics, luxury items, fashion, cosmetics, automotive, pharmaceuticals, advertising, leisure, and tourism, to name but a few – could benefit from this research.Besides conducting marketing research for global brands, Diana Derval is also the author of a book, “The Right Sensory Mix: Targeting Consumer Product Development Scientifically” (Springer) (http://tinyurl.com/TheRightSensoryMix), based on her company’s research. The book explains how to understand and predict customer preferences and offers tools for tailoring the sensory mix of color, shape, taste, smell, texture, and sound. It includes case studies from top brands including Red Bull, Sofitel, Häagen-Dazs, Björn Borg, and Nintendo. Professor Derval intends her book to help advance her firm’s mission to build a bridge between scientific knowledge and business. Science, she notes, has most often been used to explain phenomena, but it has been under-utilized to understand and predict consumer preferences.

Markus Kohler, Director of Packaging at Philip Morris International, endorses Derval’s approach – and her book – saying, “Professor Diana Derval breaks ‘conventional’ consumer insights with a new, scientific approach, producing unexpected strategies for predicting consumer behaviors and new ways of identifying unexplored, profitable market segments.”

But this research is not all about luring consumers to spend more of their hard-earned money.

Besides enabling marketers to fine-tune their approach and deliver the optimal sensory mix to specific market segments, Professor Derval says her work has many other useful applications. “This research will make it easier to adapt medical, public, and private services to individuals who are sensitive to certain colors,” she added.

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Filed under Analysis, Digital Media Management (DMM), Marketing asset management, Marketing operations management, Product Information Management

Amazon and WikiLeaks: Online speech is only as strong as the weakest intermediary

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Image by Aldaron via Flickr

by Rainey Reitman and Marcia Hofmann

The First Amendment to the Constitution guarantees freedom of expression against government encroachment — but that doesn’t help if the censorship doesn’t come from the government.

The controversial whistle-blower website WikiLeaks, which has begun to publish a trove of over 250,000 classified diplomatic cables, found itself kicked off of Amazon’s servers earlier this week. WikiLeaks had apparently moved from a hosting platform in Sweden to the cloud hosting services available through Amazon in an attempt to ward off ongoing distributed denial of service attacks.

According to Amazon, WikiLeaks violated the site’s terms of service, resulting in Amazon pulling the plug on hosting services. However, news sources have also reported that Amazon cut off WikiLeaks after being questioned by members of the staff of Senate Homeland Security Committee Chairman Joe Lieberman. While it’s impossible to know whether or not Amazon’s decision was directly caused by the call from the senator’s office, we do know that Lieberman has proposed “anti-WikiLeaks legislation” and that he has a history of pushing for online censorship in the name of “security.”

Importantly, the government itself can’t take official action to silence WikiLeaks’ ongoing publications –  that would be an unconstitutional prior restraint, or censorship of speech before it can be communicated to the public. No government actor can nix WikiLeaks’ right to publish content any more than the government could stop the New York Times and Washington Post from publishing the Pentagon Papers, which were also stolen secret government documents.

But a web hosting company isn’t the government. It’s a private actor and it certainly can choose what to publish and what not to publish. Indeed, Amazon has its own First Amendment right to do so. That makes it all the more unfortunate that Amazon caved to unofficial government pressure to squelch core political speech. Amazon had an opportunity to stand up for its customer’s right to free expression. Instead, Amazon ran away with its tail between its legs.

In the end, it’s not just WikiLeaks that suffers from corporate policies that suppress free speech, here on matters of intense public importance. It’s also readers, who lose out on their First Amendment right to read the information WikiLeaks publishes. And it’s also the other Internet speakers who can’t confidently sign up for Amazon’s hosting services without knowing that the company has a history of bowing to pressure to remove unpopular content.

Today Amazon sells many things, but its roots are in books, which historically have been a lightning rod for political censorship campaigns. These campaigns tried and failed to suppress Allen Ginsberg’s Howl, Nabokov’s Lolita, and even Orwell’s 1984. And it’s the book industry – including writers, publishers, booksellers and libraries – that has championed the rights of readers and helped America maintain a proud history of free speech in the written word, even when faced with physical danger.

While it’s frustrating to think of any hosting provider cutting services to a website because it considers the content too politically volatile or controversial, it’s especially disheartening to see Amazon knuckle under to pressure from a single senator. Other Internet intermediaries should now expect to receive a phone call when some other member of Congress is unhappy with speech they are hosting. After all, it worked on Amazon.

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Filed under Analysis, Asset management, Digital Media Management (DMM), Digital rights management, Document archiving & retrieval, Document Management, Document scanning & imaging, Intellectual Property (IP), Media asset management, Product Information Management, Rights Management

THQ taps MediaBox for digital media workflow

The title screen showing the protagonist B.J. ...

Improved workflow aids games developers

Licensing management systems help online product approvals, rich media flow

ECM Plus – Game developer THQ has just licensed Conecture’s Mediabox-PA product approvals and Mediabox-DAM digital asset management.

According to the company, it will be using the two systems for licensees and manufacturers to submit product design artwork as digital media to licensors via a central online system.

The Mediabox-PA system also enables licensors to review submitted artwork online, link comments with each artwork file and manage workflow’s order of projects and submissions between licensee-customers and their own staff.

The app can also be used by licensees to log in and review licensor comments and submit revised product designs online.

Analytics and metrics, such as data traffic, milestones, and activity are tracked and reported in real-time are also supported.

THQ said it will now be using Mediabox-DAM system to manage and deliver style guide assets related to their video games.

All products are available only as Software-as-a-Service (SaaS) and are pre-configured to work for specific industries.

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Filed under Analytics & Metrics, Business Process Management, Content Syndication, Digital asset management, Digital Media Management (DMM), Industry News, Media asset management, Product Information Management, Rights Management, SaaS (Software-as-a-Service), Workflow

Spells like Team spirit

Siemens logo

Siemens PLM content drives Daimler

Siemens Teamcenter-based PLM content management helps Daimler drive after-sales

ECM Plus – BY PAUL QUIGLEY — Siemens IT has just taken the wraps off a new integrated Teamcenter software-based product lifecycle content management system dubbed [PLM Driven Content Management.

According to Siemens, the PLM-centric content product was developed for the manufacturing sector to support technical publication writing.

Siemens said ‘PLM Driven Content Management’ offering also combined its content management with commercially-available Teamcenter content and document management to capture and organize information for internal and external publishing.

The company said the new enterprise-wide publishing and content management offering was also designed around the product development process.

Siemens said its PLM Software and Siemens IT Solutions and Services divisions were currently working with Daimler AG in Germany to build its publishing framework for automotive technical documentation.

“What makes this offering unique is that it’s a content management solution specifically designed within the context of PLM,” said Ed Shinouskis, vice president, Siemens IT Solutions and Services. “The offering, built on Siemens PLM Software’s Teamcenter, the world’s most widely used PLM portfolio, creates incredible efficiencies in both the design and the publication processes. It captures each and every step in the lifecycle of the product and automates and archives all of that valuable information for easy retrieval and downstream publishing. It is an invaluable tool for any company involved in product development and content management.”

“This solution combines Siemens IT Solutions and Services business and IT expertise and Siemens PLM Software’s industry-leading, open enterprise PLM backbone to provide customers with high-value solutions in the field of technical publications and content management,” said Eric Sterling, senior vice president, Global Marketing, Siemens PLM Software. “Siemens PLM Software is committed to working with our system integrator partners to help our customers efficiently and cost effectively get more out of their PLM implementation.”

Teamcenter content management system synchronizes technical content with core product information for complex publications like parts catalogs, owners’ manuals, and service documents.

The Siemens IT Solutions and Services offering includes the installation and configuration of Teamcenter, the establishment of documentation policy and procedures of the customer, and the migration of legacy systems to the PLM driven content management solution.

Siemens further said that the solution would reduce the time taken to generate highly complex documents and minimise errors because it captures each step in the documentation process once and maintains it as needed.

Teamcenter content management can manage multiple languages, control the process of translation and lowers risk considerably by eliminating the need to replicate information among various elements of the development and publishing processes. Furthermore, if a change is made in one element of the publication, it will automatically update that change throughout the entirety of the content. The solution allows splitting large documents into logical segments which enables writers to reuse documentation without re-creation. The core PDM functionality of Teamcenter manages these segments in a logical, configurable structure.

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Filed under Business Process Management, Document Management, Enterprise Content Management, Product Information Management, Vendor News

Spiritual contact for Rittal in e-commerce initiative

e-Spirit helps behemoth integrate PIM with CMS and e-biz

ECMPlus.com – Rittal has just selected FirstSpirit content management system by to develop its new e-commerce portal.

According to the firm, the project includes integration of multiple components in FirstSpirit as the sole content integration platform, which will act as a central hub to harness content and functions from various systems for Rittal’s web shop portal.

Other solutions to be integrated with the FirstSpirit CMS will include, in addition to the shopping cart software, existing solutions for media asset management and product information management, a product configurator, and SAP. The goal: to offer an attractively designed, well organized, and user-friendly portal that allows customers and other interested parties to access information on Rittal’s portfolio, as well as to customize products and place orders directly online.

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Filed under Content Management, Intranets & Portals, Product Information Management

Welcome to ECM Plus

Enterprise content management, document management, knowledge management, digital asset management, compliance, governance, rich media management, web content management, it’s all here..

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Filed under Analytics & Metrics, Business continuity, Business Process Management, Content Categorisation, Content Delivery, Content Management, Content Provision & Creation, Content Security, Content Syndication, Customer Relations Management (CRM), Data centres, Data storage, Disaster Recovery, Document archiving & retrieval, Document Management, Document scanning & imaging, eDiscovery, Enterprise Content Management, Enterprise Resource Planning & Management, Enterprise Search, Forms management, processing, eForms, High Availability, ILM (Information Lifecycle Management), Information Governance, Information Management, Intellectual Property (IP), Intranets & Portals, Knowledge Management, NAS (Network Attached Storage), Open Source, Private Cloud, Product Information Management, Records Management, Reporting, Rights Management, SaaS (Software-as-a-Service), SAN (Storage Area Networks), SharePoint, Virtualization, Web Content Management, Web Experience Management (WEM)