Category Archives: Social Content Marketing

Social media shunned by Euro CIOs as 67% block content

CIOs shunning video and social media

Europe’s chief information officers banning YouTube, Facebook, Twitter

By ECM Plus staff

ECM Plus /LONDON/ +++ European CIOs are shunning social media for business, according to a new study by Easynet and Ipanema Technologies.

The research study said that chief information officers are risking ‘alienating customers’, as well as ‘creating ineffective marketing strategies’, and ‘demotivating’ their staff and ‘eliminating’ their competitive edge. Continue reading

Advertisements

Leave a comment

Filed under Analysis, Content Categorisation, Content Delivery, Content Management, Content management system (CMS), Content marketing, Digital asset management, Enterprise Content Management, Enterprise Social Software (ESS), Enterprise Social Technology, Marketing asset management, Risk Analysis, Risk Assessment, Risk Management, Social Content Management, Social Content Marketing, Software, Trusted Content

Open Text touts new web content release for smarter marketing mashsup

Open Text logo
Marketing meets mobile in mashup manouvres

Behemoth content giant touts marketing enhancements to offer a richer web experience with new version of Web Experience Management

By ECM Plus staff

ECM Plus +++ OpenText has made a raft of new enhancements to the rich media handling capabilities of Web Experience Management offerings, giving marketers new tools for captivating global audiences with visually appealing content and dynamic, interactive content across the web and for mobile devices, the company said. Continue reading

Leave a comment

Filed under Enterprise Content Management, Social Content Marketing, Vendor News, WCM, Web Content Management, Web Experience Management (WEM)