Gambling to make big bucks going mobile
Mobile entertainment revenues driven hard by thrust in end-use smartphone purchases
ECM Plus – New research is valuing the mobile entertainment services market at a staggering $54bn by the year 2015, propelled by the ongoing rise in smartphone purchases and by the increasing number of people in downloading software applications.
According to Juniper Research, application purchases and smartphones had now created an large rise in awareness and use of social media, games, video and streamed music.
The transition from the old failed ‘walled garden’ business model used by network operators to an open mobile Internet had created greater opportunities for service providers in niche areas, such as gambling and adult services, the research revealed..
The research also found that the rise in use of rich media content had prompted unprecedented interest in mobile channels from major corporate brands, which are now allocating increasing proportions of digital budget for mobile to their marketing.
Content providers, in particular, are benefitting from the additional revenue stream created through so-called ‘in-app advertising’ Juniper’s research found.
Windsor Holden of Juniper said: “We’ve witnessed a quite dramatic evolution of the mobile entertainment market over the past few years, in terms of type of content, scale of content and how that content is monetised. The challenge for the players across the redefined mobile ecosystem is to recognise how best to leverage their strengths to ensure that their respective revenue streams are optimised.”
Holden added that the fastest growing product sector will be mobile gambling,
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