Category Archives: Content marketing

DownloadBuyer.com adds new PC and Mac games to content catalogue

Now available the Latest and Greatest Games from Electronic Arts, Bethesda, Square-Enix, Eidos, Ubisoft, Capcom, Rockstar, Atari and many many more. All At Competitive Prices and Backed by Downloadbuyer’s Outstanding Customer Service

By ECM Plus staff

ECM Plus +++ DownloadBuyer.com, the online software superstores, have just added over 1,000 new gaming titles to their gaming download store!

“An extensive games catalogue has always been planned at DownloadBuyer.com, and now it is a reality – it’s fair to say we now have one of the most extensive retail software catalogues in the world, covering Windows and Apple Mac, at very competitive prices and available within minutes of purchasing.” Said Jon Silvera, Managing Director of Downloadbuyer.com. Continue reading

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Filed under Content Categorisation, Content Creation, Content marketing, Content Recommendations & Targeted Advertising, Media asset management, Media Content, Vendor News

Belgian DAM doyen bolsters SDL links in CXM move

Image representing ADAM Software as depicted i...

Belgians bolster DAM efforts

Retail client content project spurs firms in joint operations for customer satisfaction

By ECM Plus staff

ECM Plus /London/ +++ Ghent-based ADAM Software and SDL have just reaffirmed their partnership to offer customer experience to companies with large-scale e-commerce operations.

According to the two firms, the move builds on a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content. Continue reading

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Filed under Asset management, Content Categorisation, Content management system (CMS), Content marketing, Customer Relations Management (CRM), CXM - Customer Experience Management, Digital asset management, Digital Media Management (DMM), E-commerce & e-tailing, Enterprise Content Management, Joint Ventures & Partnerships, Marketing asset management, Marketing operations management, Media asset management, Media Content, PCM - Product Content Management, Product Information Management, Vendor News, Web Content Management, Workflow

Social media shunned by Euro CIOs as 67% block content

CIOs shunning video and social media

Europe’s chief information officers banning YouTube, Facebook, Twitter

By ECM Plus staff

ECM Plus /LONDON/ +++ European CIOs are shunning social media for business, according to a new study by Easynet and Ipanema Technologies.

The research study said that chief information officers are risking ‘alienating customers’, as well as ‘creating ineffective marketing strategies’, and ‘demotivating’ their staff and ‘eliminating’ their competitive edge. Continue reading

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Filed under Analysis, Content Categorisation, Content Delivery, Content Management, Content management system (CMS), Content marketing, Digital asset management, Enterprise Content Management, Enterprise Social Software (ESS), Enterprise Social Technology, Marketing asset management, Risk Analysis, Risk Assessment, Risk Management, Social Content Management, Social Content Marketing, Software, Trusted Content

New muzak model is music to the ears of British retailers

English: Stratford Shopping Centre.

EngIish shopping centre in Stratford

Licence-free background music service MusicStream claims millions in saving for retailers

By ECM Plus Staff

ECM Plus +++ MusicStream, a royalty-free music operator has just launches a new service which boasts to be an exclusively rights-free digital background music service.

According to the company, the music and management control features have been designed specifically for retail, leisure and hospitality business use. Continue reading

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Filed under Content Delivery, Content marketing, Content Recommendations & Targeted Advertising, Digital rights management, Event Reviews, Industry News, Marketing asset management, Marketing operations management, Media asset management, Media Content, Mobile Apps, Multichannel Delivery

IBC 2011: AV watermarking measurement set to probe audiences

An image with visible digital watermarking. Th...

Media watermarking

Axon and Civolution launch broadcast watermarking 

By ECM Plus staff

ECM Plus +++ Civolution watermarking technology added to AXON’s Synapse product line to open new potential in audience measurement and media interaction

Dutch AV firm Axon Digital Design has just partnered with Civolution in a deal to that the two firms hope will integrate digital watermarking for audience measurement. Continue reading

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Filed under Content Fingerprinting, Content marketing, Content Monetization, Marketing operations management, Multichannel Delivery, Multiscreen Media, Multiscreen TV, Vendor News, Video Content Management & Delivery (VCM)

Believe in Godin: Up close and personal with a guru

Marketing ‘guru’ Seth Godin gets personal over success

By ECM Plus staff

ECM Plus +++ Seth Godin, author of Purple Cow, the marketing book of the decade, has revealed in a Grant Thornton publication just what makes him tick – both in business and in private life, the moments that he said changed his life forever. Continue reading

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Filed under Brand asset management, Content marketing, Industry News, Marketing asset management, Media asset management, UGC - User-generated content

Food content awarded ‘Non-GMO Verified’ badge of honour

Different varieties of soybeans being grown to...
As nature intended: compliance to food content standards

Appearing on-pack in August for all Silk soymilk, ‘Pure Coconut’ and ‘Pure Almond’ brands

Plant-based beverage brand Silk has confirmed that all of its products in the beverage portfolio of the company have now been verified by the Non-GMO Project, the association of manufacturers, retailers, distributors, farmers, seed companies and consumers.

According to the company, Silk’s portfolio includes Silk Soymilk, Silk Pure Coconut® and Silk Pure Almond. All Silk soymilk, coconutmilk and almondmilk products were enrolled in The Non-GMO Project’s Product Verification Program in 2010. Continue reading

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Filed under Brand asset management, Business Risk, Compliance, Content marketing, Corporate Social Responsibility (CSR), Customer Relations Management (CRM), Industry News, Risk Management